Left column: reference (section code + COPY, component, SEO, notes — all collapsible). Right column: greyscale layout for Christian, media shown as placeholder blocks. Real copy in the wireframes; colour, type and imagery are the design layer.
section codecomponent (left only)amber = imperfect fit▨ media placeholder
LEVEL 1
Studio Home
voix.com.au/studio
16 sections (14 original + 2 new: Social prescribing, VR teaser). The whole page has one job: make Studio feel alive and worth doing, while being completely honest that it isn't clinical care. Get that balance wrong in either direction and it fails — either it sounds like a consolation prize, or it becomes a safety problem.
STU-HOME-01
Hero — Studio UVP + CTA
P1 · HeroStudio UVP + CTA
SEO — slug, title, meta, keywords, schema
slug /studio title VOIX Studio — coaching & workshops for young people, Perth meta Creative coaching, ADHD coaching, mentoring and workshops for ages 12–24. No referral needed. South Perth WA. kw mental health coaching · youth wellness coaching perth · mental wellbeing coach schema Service + Organization
Note — Wireframe:
Wireframe: "grow, not fix"; no referral, no diagnosis; Gen Z visual language. I've taken "Grow. Not fix." as the literal H1 — it's the client's own phrase from the brief, it's three words, and it does the entire positioning job. Nothing I write will beat it.
"Nothing wrong with you that needs sorting out first" is the line that matters. It pre-empts the assumption that you have to be broken to qualify — which is the exact barrier Clinic can't remove, and Studio can.
VOIX Studio · No referral · 12–24
Grow. Not fix.
Coaching, workshops and mentoring for people 12 to 24. No GP. No referral. No diagnosis. Nothing wrong with you that needs sorting out first.
You just turn up and start.
Show me what's onWhich one's right for me?
STU-HOME-02
What Studio is — plain English
P2 · Centred narrativePlain
SEO — slug, title, meta, keywords, schema
kw mental health coaching · life coaching services · youth mentoring programs schema Service
Flag — [FOR JAREK & VANESSA] how much is actually "making stuff"?
[JAREK & VANESSA — needed to write this well] Michał flagged he's not sure how much of Studio is literally making things vs. talking-based coaching. That materially changes the copy and the whole visual identity (the Discovery doc leans "creative/studio," but the session list — ADHD coaching, confidence, career — reads as conversation-based).
Questions: 1. Do sessions involve physical making — art, music, building, creative projects? Or is "Studio" a metaphor (a creative approach to coaching) rather than a literal workshop? 2. Is there a physical space with materials/equipment, or is it primarily rooms for conversation? 3. Across the 8 session types, roughly what's the split — hands-on vs. talking?
Why it matters: if there's real making, we lean hard into it — it's a genuine differentiator and the copy should show, not tell ("you'll leave with a thing you made," not "creative coaching"). If it's metaphorical, we drop the making language now, before it sets a false expectation the first session can't meet. I've written this section to work either way, pending the answer.
Note — order matters: IS before IS-NOT
Wireframe: "Not therapy. Not clinical. Creative coaching for young people 12–24. No referral needed. Remove biggest barrier." This section says what Studio IS. The next one says what it ISN'T. Order matters — leading with the negative would make Studio sound defined by its limitations. Establish the thing, then bound it.
What this actually is
A room, some coaches, and things worth doing
Studio is coaching. You work with someone — properly trained and certified by the International Coaching Federation — on the stuff you're trying to get better at. ADHD and how it eats your week. Confidence. Direction. Anxiety that's in the way but isn't an emergency. What you're going to do with your life, or the next six months of it.
It's practical. You work on real things, try stuff, and leave with something to actually do — not an hour of being asked how that makes you feel.
No referral. No GP. No diagnosis. No waiting for permission. If you're 12 to 24 and you want in, you're in.
kw — intentionally none. This section is not an SEO asset. schema —
⚠ CORRECTED per feedback — coaches CAN be clinicians (in coaching capacity)
Fixed a factual error Michał caught. The draft said flatly "Studio coaches are not clinicians." That's wrong — some coaches are clinically trained, and some also work in the Clinic. The boundary isn't who the person is, it's what capacity they're working in.
The corrected framing: a clinician coaching is working as a coach — no diagnosis, no treatment, no clinical assessment. That keeps the safety boundary intact (Studio ≠ therapy) while being accurate about the people.
Why this actually strengthens it: "some of our coaches are clinically trained" is a trust signal — it says the coaching is delivered by serious people — and the capacity distinction still draws the line clearly. Better than the original, not just softer.
⚠ Clinical / safety — STILL the most important section; Jarek reviews word by word
The correction doesn't lower the stakes. Wireframe: "Clear, honest: not therapy, not clinical, no referral needed... ethical obligation to be explicit about scope." This remains a legal and clinical boundary in brand clothing.
Jarek must review word by word, alongside every other "Studio isn't therapy" instance (SHR-HOME-05, CLN-HOME-12, CLN-SVC-06, STU-HOME-13, STU-WSHOP-07) — they must be consistent.
Specifically confirm with Jarek: is "working in a coaching capacity, not a clinical one" the right way to express the dual role? There may be a professional-indemnity or AHPRA-scope nuance here about a registered clinician delivering non-clinical coaching. This is exactly the kind of line his clinical governance should bless.
Note — the softening kept the spine intact
Softened the factual claim, not the boundary. "Could genuinely affect someone's wellbeing" replaces "could actually hurt someone" (a touch less blunt, per the more measured register), but the three load-bearing moves survive: the stakes are named, the commercial incentive to lie is refused out loud ("not going to pretend it is to keep you here"), and the crisis line is repeated in-section. No wordplay, no energy — the voice still steps back here. That contrast is the point.
Being straight with you
Studio is not therapy.
We want to be clear about this, because getting it wrong could genuinely affect someone's wellbeing.
Some of our coaches are clinically trained — a few work in the Clinic too. But when they're coaching, they're working in a coaching capacity, not a clinical one. That means: no diagnosis, no treatment of mental illness, no clinical assessment. Coaching works on goals, habits, strengths and direction. It's genuinely useful — and it's a different thing from therapy.
If what you're dealing with needs clinical care — if you're not coping, if something feels seriously wrong, if you need an assessment or a diagnosis or treatment — that's Clinic, and we'll help you get there. Coaching isn't a substitute for it, and we're not going to pretend it is to keep you here.
And if you're in crisis right now, neither is the right call. The numbers at the bottom of this page are, and they're open 24 hours.
Take me to Clinic instead
STU-HOME-04
Triage / Which is right for me?
P12 · Interactive quizPlaceholder → /quiz
⚠ Clinical / safety — [NOTE FOR WHOEVER BUILDS THE QUIZ]
[NOTE FOR WHOEVER BUILDS THE QUIZ] The wireframe explicitly says this must route people away from Studio to Clinic where clinically appropriate. A triage tool sitting on the Studio homepage that never sends anyone to Clinic would be a safety failure — and a commercially convenient one, which is exactly why it needs stating now, in writing.
◈ INTERACTIVE QUIZ / TRIAGE
Multi-step self-assessment · routes to Clinic or Studio Out of scope this phase — placeholder, links to /quiz
Resolved: Michał confirms 8 session types, not 9. The wireframe's "all 9 types" title was the error. So the set is fixed: ADHD · Emotional · Life · Mentoring · Career · Stress & Anxiety · Teen & Adolescent Counselling · Confidence.
For Christian: 8 cards — splits cleanly 4×2 (as drawn here) or 2×4. The STU-WSHOP-03 title "all 9 types" must be corrected to "all 8" wherever it appears.
⚠ Still open — rename "Teen & Adolescent Counselling"
Separate from the count — still recommend renaming. "Counselling" reads as clinical/therapeutic, and Studio has just spent a section explaining it isn't. Offering "counselling" by non-clinicians, one scroll below "Studio is not therapy," is a contradiction a distressed reader could misread. Suggested: "Teen & Adolescent Mentoring" or "Someone to Talk To," keeping "counselling for teenagers" as a slug/meta keyword (X1). Jarek's call — I'd still push on this.
Absurdism · Studio 2/8 — "another family lunch"
The career card names the actual pressure, not the abstract one. Nobody books career coaching for lack of direction; they book it because being asked is exhausting.
Note — the anxiety card carries its own boundary line
"Managing it. Not treating it — that's Clinic." Anxiety is the most likely place someone mistakes coaching for treatment, so the line is drawn where they're reading. No wit in that card. Deliberate.
What's on
Have a look through
Eight kinds of session. You don't have to know which one you need — most people don't, and the descriptions are written so you can tell fairly quickly.
ADHD Coaching
For when your brain works fine but the systems everyone else uses don't work for you.
Emotional Coaching
Feelings arrive at full volume and you'd like the dial back.
Life Coaching
Nothing's wrong. You'd just like to be getting more out of this. That is a completely acceptable reason to book something.
Mentoring
Someone who's a bit further along, in your corner, regularly.
Career Coaching
Everyone's asking what you're going to do. This is where you work it out, instead of saying "not sure yet" at another family lunch.
Stress & Anxiety Coaching
Managing it. Not treating it — that's Clinic. Managing it.
Teen & Adolescent Counselling
Someone to talk to. Regularly. On your side.
Confidence Coaching
Not "believe in yourself." Actual, practical, repeatable.
STU-HOME-06
How Studio works
P5 · Process / stepsVertical
SEO — slug, title, meta, keywords, schema
kw mental health coaching · youth wellness programs schema HowTo
Absurdism · Studio 3/8.
Absurdism · Studio 3/8. "No clever tracking pixel judging how long you hovered" — anti-dark-pattern delivered as a joke about surveillance, which is the register Gen Z actually thinks in. It also happens to be a real commitment, which is what makes it land.
Note — Wireframe:
Wireframe: "Discover → triage → enquire → first session → ongoing; no referral step; first step feels easy and welcoming." Compare with CLN-HOME-04 — Clinic has five steps and starts with a GP. Studio has four and starts with looking. The structural difference IS the message. Step 3 keeps the honest routing promise: we'll send you away if you need sending away.
Genuinely, it's this simple
Four steps. No gatekeeping.
1
Have a look.
Read through the sessions. Take as long as you want. Nobody's counting, and there is no clever tracking pixel judging how long you hovered.
2
Get in touch.
A form or a phone call. You don't need a referral, a diagnosis, or a good enough reason.
3
We talk.
Short chat about what you're after. If Studio isn't right, we'll tell you — and point you somewhere that is.
4
First session.
You turn up. That's it. You can stop after one if it's not for you, and nobody will chase you.
STU-HOME-07
Studio philosophy / manifesto
P2 · Centred narrativeManifesto
SEO — slug, title, meta, keywords, schema
kw mental health coaching · youth wellness · holistic mental health coach schema —
Note — Wireframe:
Wireframe: "Emotional brand connection; speak directly to young people; creative, alive, no diagnosis required; 'why Studio exists' in the brand's own voice."
This is the most important piece of writing in the Studio space and possibly on the site. It's the strengths-based idea — the one thing VOIX has that nobody else does — stated as directly as it can be. Everything else on the page is logistics.
"Busy being managed" is the line I'd fight for. Every young person who's been through the system knows exactly what it means.
Flag — [JAREK — TONE CHECK]
[JAREK — TONE CHECK] This is deliberately the boldest copy in the project. It comes close to criticising clinical practice — "describing a hole rather than a person" — which is awkward when the same organisation runs a psychiatric clinic. I've bridged it ("not instead of getting help — alongside it"), but Jarek should decide whether this is the right amount of sharp. Too safe and it's just another wellness page.
Why Studio exists
Everyone keeps asking what's wrong with you.
Nobody's asking what you're good at.
You've probably had a lot of conversations about your problems. Assessments. Reports. Words like "deficit" and "disorder" and "difficulty," all technically true, all describing a hole rather than a person.
Here's the thing nobody puts in the report: you already have things. Ways of thinking that other people don't have. Stuff you're good at that nobody's asked about. Ideas you haven't done anything with yet because you've been busy being managed.
Studio is where you do something with them. Not instead of getting help — alongside it, if you need it. But as well as being someone with a diagnosis, you are also a person with a life to build, and one of those gets a lot more attention than the other.
That's the whole idea. That's why this exists.
STU-HOME-08
The coaching team
P4 · Card gridProfile cards
SEO — slug, title, meta, keywords, schema
kw the mental health coach · mental health and wellness coach · life coaching services schema Person (per coach) — International Coaching Federation credential
⚠ IMPORTANT — "ICF" means something different in Clinic (per Jarek)
Jarek flagged this and it applies sitewide. VOIX uses the acronym ICF in two unrelated senses:
• Studio (here): ICF = International Coaching Federation — the body that certifies coaches. • Clinic: ICF = International Classification of Functioning — a World Health Organization clinical framework (CLN-HOME-09).
Unlabelled, this is genuinely confusing — a parent could think the psychiatrists are coach-certified, or that coaches use a WHO clinical model. On a site whose whole premise is that Clinic and Studio are different things, that's the worst possible ambiguity.
Convention now applied: never use the bare acronym on first mention. Studio spells out "certified by the International Coaching Federation"; Clinic spells out the WHO framework. Shared pages always disambiguate, since both audiences read them.
Absurdism · Studio 4/8.
Absurdism · Studio 4/8. "Bought a ring light and started calling themselves a mindset architect" — the coaching industry is completely unregulated, and a young person (or their parent) has every reason to be suspicious of it. Naming the suspicion, precisely and a bit rudely, beats asserting credibility. It signals we're on the same side of the joke.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Coach roster and ICF certifications. Are all coaches ICF-certified? If some aren't, this claim needs qualifying — an inaccurate blanket credential claim is worse than no claim.
Who you'd work with
The coaches
Certified by the International Coaching Federation — which means properly trained, examined, and accountable to somebody. Not someone who did a weekend course, bought a ring light, and started calling themselves a mindset architect. Photos, what they're into, what they're actually like.
▨ Photo
[Coach]
Name · ICF (Coaching Federation) cert · What they coach · One line in their own voice
▨ Photo
[Coach]
Name · ICF (Coaching Federation) cert · What they coach · One line in their own voice
▨ Photo
[Coach]
Name · ICF (Coaching Federation) cert · What they coach · One line in their own voice
Meet the coaches
STU-HOME-09
Our coaching approach
P2 · Centred narrativeWith bullet list
SEO — slug, title, meta, keywords, schema
kw coaching for neurodivergent teens · adhd life coaching · mental health coaching schema —
Absurdism · Studio 5/8.
Absurdism · Studio 5/8. "Which as far as anyone can tell belongs to nobody" — the observation that the "normal" brain the system is built for doesn't actually exist. It's the neurodiversity argument made as a shrug rather than a lecture, and it's funnier and more persuasive that way.
Note — Wireframe:
Wireframe: "ICF, strengths-based, creative methods, neurodiversity affirming; differentiate Studio clearly from therapy." The last paragraph is the fifth restatement of the therapy boundary. That repetition is deliberate and should survive review — a reader who lands mid-page from search won't have read STU-HOME-03. No wit in that paragraph. Deliberate.
How we work
Strengths first. Always.
We start with what's working. Not as a nice gesture — as the actual method. What you can already do is the raw material. Everything gets built on that.
Neurodivergent-affirming. If you're ADHD or autistic, we're not trying to make you less so. We're trying to build a life that fits the brain you've actually got — rather than the one the school timetable was apparently designed for, which as far as anyone can tell belongs to nobody.
Practical, not abstract. You'll leave sessions with things to try, not feelings to sit with. Some of it will work, some won't, and we'll adjust.
And to be clear again: this is coaching, not therapy. Different tool, different job. It's the right tool for a lot of things and the wrong one for some — we'll always tell you which.
STU-HOME-10
Why Studio — differentiators
P4 · Card gridFive reasons (5 cards)
SEO — slug, title, meta, keywords, schema
kw coaching for neurodivergent teens · adhd coaching perth · confidence coaching for teenagers perth schema —
Structured as five cards so it renders as real content (per feedback)
Per Michał — "create real content, five reasons." The five reasons were already written but were rendering as generic placeholder cards in the wireframe (the card renderer didn't pick up the paragraph-format content). Now they're five explicit numbered cards, each with its real copy, so the section shows the actual five differentiators.
Content grounded in the Discovery positioning: no-referral low barrier (§8.1 stepping stone), International Coaching Federation certification (§10.1 — spelled out per the ICF disambiguation), neurodiversity-affirming by design (§9.2), two-doors-one-brand (§9.2), and the anti-wellness-brand stance (§7.1 "knows it's a mental health service in the age of social media").
Absurdism · Studio 1/8 — "no crystals, no manifesting"
"No crystals, no manifesting, no telling you your anxiety is a superpower" — a plain competitive claim against a real and crowded category. Gen Z is completely fluent in this scepticism, so it lands as recognition rather than snark.
Flag — [CLIENT TO CONFIRM] "a lot of us here have them"
"Because a lot of us here have them" is quietly the strongest line on the page — it reframes neurodivergence from client characteristic to shared ground in nine words. Only include if it's true of the coaching team. [CLIENT TO CONFIRM]
Why here
Five reasons, quickly
01 · No referral
No GP, no letter, no waiting for someone else to decide you qualify. If you're 12 to 24 and you want in, you're in.
02 · Properly trained coaches
Certified by the International Coaching Federation, not self-appointed. Trained, examined, and accountable to someone — the opposite of a weekend course and a ring light.
03 · Built for neurodivergent brains
Because a lot of us here have them. ADHD and autism aren't an edge case we accommodate — they're part of how the place is designed and who's in the room.
04 · A clinic in the same building
If it turns out you need more, you're already in the right place — no starting over, no being handed off to strangers. Studio and Clinic are two doors, one building.
05 · Not a wellness brand
No crystals, no manifesting, no telling you your anxiety is a superpower. Just useful work with someone who knows what they're doing.
STU-HOME-11
The Studio space — South Perth
P3 · Two-columnGallery (the space)
SEO — slug, title, meta, keywords, schema
kw youth wellness coaching perth · life coaching young people perth schema Place + photo
Note — Wireframe:
Wireframe: "Photos and atmosphere; make it real and accessible; reduce fear of the unknown for first-time visitors." This is a neurodivergent accessibility feature wearing a marketing section's clothes. Not being able to visualise an unfamiliar place is a genuine, specific barrier — and showing the actual door removes it. The photos are the copy here. Words can't do this job.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Real photography of the actual space required. Stock imagery would actively defeat the purpose of this section.
The actual room
Here's what it looks like, so you're not walking in blind
Real photos of the real space. The street, the door, the room you'd actually be sitting in.
[Photography — the entrance from the street, the main space, wherever sessions happen. Not staged. Not stock.]
Turning up somewhere new is the hard part, and it's harder when you can't picture it. So: here it is.
▨ Gallery
STU-HOME-12
Social proof / community voices
P4 · Card gridTestimonial cards
SEO — slug, title, meta, keywords, schema
schema Review — only if genuinely collected
⚠ Clinical / safety — [CONSENT — AND THIS ONE IS DIFFERENT FROM CLINIC]
[CONSENT — AND THIS ONE IS DIFFERENT FROM CLINIC] Wireframe: "Testimonials from young people; peer validation carries more weight than brand claims for Gen Z."
On CLN-HOME-11 I recommended no young-person testimonials at all — publicising someone's psychiatric treatment is ethically fraught even with consent.
Studio is genuinely different. Coaching is not clinical care, there's no diagnosis being disclosed, and a young person saying "I did career coaching and it helped" is not revealing protected health information. Testimonials here are appropriate — with real, written, revocable consent, and no clinical detail.
But: if the same person also attends Clinic, a Studio testimonial could inadvertently reveal that. Screening question for Jarek.
Not us talking
People who've done it
[Young person]
Consented. Real. In their own words.
[Young person]
Consented. Real. In their own words.
[Young person]
Consented. Real. In their own words.
STU-HOME-14
NEW section — Social prescribing
P4 · Card gridSocial prescribing ⚑ NEW
SEO — slug, title, meta, keywords, schema
kw things to do young people perth · social prescribing · youth wellbeing activities perth schema ItemList — community recommendations (CMS collection)
New section — what it is and why it's a strong idea
Requested by Michał. "Social prescribing" is a genuine, evidence-backed concept in health — the idea that non-clinical activities (movement, nature, creativity, connection) meaningfully support wellbeing. Building it as a community-sourced feed is a lovely fit for Studio:
• It's the strengths-based philosophy made concrete — the site doesn't just say "you're more than a diagnosis," it points at things to actually go and do. • It's "More Reals, Less Reels" literally — every card nudges someone off a screen and into the world. That's the brand's own tagline, delivered as a feature. • Community-submitted = peer trust, which the wireframe already says carries more weight for this age group than brand claims.
Workflow (as Michał specified): submitted by the community → vetted by the VOIX Studio team → published by VOIX. The vetting step is essential and must be real, not nominal — see the safety flag.
⚠ Moderation is a safety requirement, not a nice-to-have
Community submission + a youth mental health audience = a moderation duty. Every submission must be human-reviewed by the Studio team before publishing (Michał's workflow already says this — reinforcing why). Screen for: anything unsafe or triggering, anything that's actually an ad, anything that could identify a vulnerable young person, and any "activity" that's really disordered-eating / self-harm adjacent (these hide in wellness language). Never auto-publish. A published recommendation carries VOIX's implicit endorsement — treat it that way. Worth Jarek confirming who owns the vetting and what the review checklist is.
Flag — [CLIENT TO CONFIRM] capacity to run it
[CLIENT / VANESSA] This is ongoing operational work — someone has to review and publish submissions, keep it fresh, and remove stale entries. A social-prescribing feed with three months-old posts looks abandoned and hurts trust more than not having one. Confirm there's a person and a cadence before committing to it. If capacity is thin, a curated-by-VOIX version (no public submissions, team posts a few each month) is a lighter alternative that keeps the spirit.
From the community
Things worth doing this week
Not sessions. Not us selling you anything. Just things — a film, a walk, a workshop, a place to go — that people in the Studio community reckon are worth your time. Submitted by them, checked by us, posted here.
▨ Icon
[A walk]
"The Kings Park loop at golden hour. Free, quiet, phone-in-pocket. Sorted my head out more than anything on a screen." — submitted by [first name]
▨ Icon
[A film]
"Watch [film]. No reason other than it made me feel less alone at 2am." — submitted by [first name]
▨ Icon
[A thing to make]
"Free life-drawing at [venue], Tuesdays. You will be bad at it. That's the whole point." — submitted by [first name]
▨ Icon
[A workshop]
"[Community org] runs a beginners' thing on Saturdays. Turned up alone, left with people." — submitted by [first name]
Got one? Submit a recommendation
STU-HOME-15
NEW section — VR teaser (video scroll)
P13 · Super Hero → videoVR teaser ⚑ NEW
SEO — slug, title, meta, keywords, schema
kw vr mental health · immersive wellbeing youth — light touch; this is a brand moment, not an SEO page schema — [PLANNED — future phase], not a live product
New section — bold video-scroll VR teaser (per feedback)
Requested by Michał. A teaser for the VR environment Studio is developing — the "future of Studio."
For Christian, the treatment: this is a bold, full-bleed video-scroll animation — the kind where the video scrubs frame-by-frame as you scroll, revealing the VR space, with copy fading in over it. It's the one showstopper moment on the whole site — everything else is deliberately calm and lo-fi, so this earns its drama by contrast. Think Apple product-page scroll, not autoplay banner. The grey box above is just a placeholder marking where it lives; the real thing is a designed, cinematic section.
Copy is deliberately restrained — the visual does the wowing, so the words stay quiet and human ("somewhere else to go," "when the real world's too loud"). Loud copy over a loud visual would be too much.
⚠ [PLANNED — future phase] must not read as available now
Hard rule (master prompt 5.5): the VR environment does not exist yet. Every word here must keep it clearly in the future — "we're building," "not live yet," "coming." No language that implies you can use it today. The CTAs are future-facing on purpose ("tell me when it's ready," not "try it now"). Jarek to confirm how far along it actually is, so the teaser's confidence matches reality — "close" vs "someday" are different promises.
Flag — placement & the crisis-tone question
Placement: sits late on the home page, after the community/proof sections — a note to end on the future, before the Clinic cross-link and crisis footer. One tonal watch: the VR pitch ("somewhere to go when the real world's too loud") brushes near clinical territory — it must never imply VR is a substitute for care or a crisis tool. Kept it as a calm creative space, not a coping mechanism. Worth a glance from Jarek given the audience.
Coming to Studio
We're building somewhere else to go.
A space you can step into when the real world's too loud — but you're not ready to be alone with your thoughts either. Calm, strange, a bit beautiful. Built with young people, for young people. Not live yet. But close.
kw youth wellness coaching perth · life coaching young people perth schema —
Note — Wireframe:
Wireframe: "When you need more: VOIX Clinic is here. Ensure no one falls through the gap."
"You can do both. Plenty of people do." — this is the sentence that finally resolves the two-door model. Everywhere else, Clinic and Studio are alternatives. Here they're stated as compatible, which is the actual truth and the thing that stops Studio reading as a lesser option. Worth protecting in review.
When you need more, Clinic is right there.
Show me the Clinic
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
Note — Note the visual break — white block on a dark page.
Note the visual break — white block on a dark page. That's deliberate. On the Studio site, the crisis block should look like it does not belong to Studio, because it doesn't. Christian: this section keeps the light treatment even in the dark space.
☎ CRISIS STRIP
If you need help right now
These lines are open 24 hours. They are not VOIX — they're staffed by people trained for exactly this.
The catalogue. Where someone browses, filters, and picks. Also where pricing has to be dealt with — and it currently can't be.
STU-WSHOP-01
Workshops intro
P1 · HeroStandard
SEO — slug, title, meta, keywords, schema
slug /workshops title Workshops & coaching sessions — VOIX Studio, Perth meta ADHD coaching, life coaching, mentoring, confidence coaching and more. Ages 12–24. No referral needed. kw mental health coaching · life coaching services · adhd coaching · youth mentoring programs schema CollectionPage + ItemList
Note — Wireframe:
Wireframe: "Orient visitors; reinforce no referral; Studio tone; 'pick what feels right for you'." H1 is lifted from the wireframe's own phrasing — it's already right, and "pick what feels right" is doing permission-based work without announcing itself.
Studio sessions
Pick what feels right
Eight kinds of session. No referral for any of them. You don't need to be sure — read a few, see what lands.
STU-WSHOP-02
No referral needed — reassurance strip
P6 · Strip / bannerReassurance (no referral)
SEO — slug, title, meta, keywords, schema
schema —
Note — Wireframe:
Wireframe: "Remove biggest barrier upfront." It's a strip, not a section — one sentence, high on the page, doing one job. The listed negatives matter: each one is a barrier a young person has hit somewhere else.
Anyone 12–24 can just ask.
No referral. No GP. No clinical pathway. No form asking what's wrong with you. You get in touch, we have a chat, you come in.
STU-WSHOP-03
Session cards grid — all 8 types
P4 · Card gridSession cards (8)
SEO — slug, title, meta, keywords, schema
kw adhd coaching perth · life coaching services · confidence coaching · counselling for teenagers · youth mentoring programs · career coaching · stress management coaching · emotional health coach schema ItemList → Service (×8)
Resolved — 8 types (per feedback)
Confirmed 8, not 9. Section title corrected. The 8: ADHD · Emotional · Life · Mentoring · Career · Stress & Anxiety · Teen & Adolescent Counselling · Confidence. Splits 4×2. Eight L2 session pages to generate (that's the next big batch).
[RENAME — "Teen & Adolescent Counselling"] Repeat of the STU-HOME-05 flag, and it's more exposed here — it sits in a grid alongside seven things explicitly labelled "coaching." "Counselling" reads as clinical. Studio is not clinical. Recommend renaming. If the name must stay for SEO reasons ("counselling for teenagers" is a real keyword), then put the keyword in slug/meta and rename the visible card — that's exactly what X1 is for.
ADHD Coaching
Your brain works. The systems don't. Let's build ones that do.
Emotional Coaching
When feelings arrive at full volume and stay too long.
Life Coaching
Nothing's wrong. You just want more out of it. That counts.
Mentoring
Someone a bit further down the road, in your corner.
Career Coaching
Everyone's asking what you'll do. Work it out here first.
Stress & Anxiety Coaching
Managing it day to day. Not treating it — that's Clinic.
Teen & Adolescent Counselling
Someone to talk to, regularly, who's on your side.
Confidence Coaching
Not affirmations. Actual practice, actual results.
STU-WSHOP-05
Pricing / format overview
P7 · List / utilityPricing rows
SEO — slug, title, meta, keywords, schema
schema Offer / PriceSpecification
⚠ BLOCKING — questions for Jarek & Vanessa, and a decision to make
The wireframe's own note here proposes a dark pattern. It reads: "pricing on enquiry; set expectations without losing leads." That is textbook — withholding a material fact to force contact. The Discovery document explicitly forbids it: "Pricing: clear, upfront, no hidden costs."The two are in direct conflict, and the brand value should win.
So there's a binary decision, and I'd put it plainly to Jarek and Vanessa: either publish prices, or don't publish this section. "Prices on enquiry" is not an option that's consistent with the brand.
Questions for Vanessa (finance/ops): 1. What does a single Studio session cost? One figure or a range per session type. 2. Are there packages (block of 6, etc.), and what do they cost? 3. Any concession / hardship pricing? 4. Is there genuine variation that makes a single number impossible — and if so, what drives it (session length? coach seniority? group vs 1:1)? That tells us whether "from $X" or a band is the honest way to show it.
Questions for Jarek: 5. Is any of Studio deliverable under NDIS (e.g. capacity-building line items for coaching)? If so, that's a real affordability story worth telling.
The case for publishing (to share with them): Studio's whole pitch is no gatekeeping, no hoops, honesty. A hidden price is a hoop. Publishing it — even "from $X" — is the single most on-brand thing this page can do, and it cuts the "how much?" enquiries Vanessa's team fields. Open since discovery; now blocking a live page.
Note — The "no Medicare rebate" line is worth keeping whatever the n…
The "no Medicare rebate" line is worth keeping whatever the numbers turn out to be. It's an honest disadvantage, stated plainly, and framed as the flip side of a real advantage. That's how you build trust with someone who's been sold to their whole life.
What it costs
Pricing
[CLIENT TO CONFIRM — everything in this section]
Sessions individually or as packages. Prices [X]. No Medicare rebate — Studio isn't a clinical service, so it isn't claimable. That's the trade-off for not needing a referral.
Label
value / number
Label
value / number
Label
value / number
STU-WSHOP-06
Upcoming sessions / waitlist
P7 · List / utilityUpcoming sessions / waitlist
SEO — slug, title, meta, keywords, schema
schema Event (per session) — enables Google event rich results
Proposal — a refined solution to discuss (per feedback)
Michał asked for something more refined than "dates + waitlist button." Here's a concrete proposal to react to.
A calendar-style list, CMS-driven: each row = date block · session name + time + coach · availability state + action. Three states only: • Spots open → "Book" (green) • Full → "Waitlist" (ghost) • (optional) Starting soon → neutral label, no countdown
Alternatives worth discussing with Christian: 1. This list view (shown) — best for "what can I do this week." 2. Month calendar grid — better if there are many sessions; more work to build. 3. Grouped by session type — "next ADHD Coaching is..." — best if people arrive knowing what they want.
My pick: the list, filterable by the STU-WSHOP-04 chips, sorted soonest-first. Simple, honest, mobile-friendly.
The availability label is the sensitive bit — see the safety note below.
⚠ Anti-dark-pattern — design constraint for Christian
Wireframe asks for "non-manipulative urgency" — nearly a contradiction, and this is exactly where scarcity tricks live. Hard rules: no countdown timers, no "only 2 spots left!", no red urgency colour on availability, no "12 people viewing." "Spots open" / "Full" and nothing more. If it's full, say full. If it isn't, don't imply it nearly is. The "Full → Waitlist" state is honest scarcity (it genuinely is full); manufactured scarcity is banned.
Note — the waitlist promise
"We'll only message you about that" — a concrete anti-dark-pattern promise at the exact moment someone hands over contact details. The difference between a waitlist and a mailing-list harvest. Keep it.
What's coming up
Next few sessions
Real dates, real availability. Book a spot, or join a waitlist if one's full — we'll only message you about that.
▦
ADHD Coaching
4:00pm · 1 hour · [Coach]
Book
▦
Confidence Coaching
11:00am · 1 hour · [Coach]
Book
▦
Career Coaching
5:00pm · 1 hour · [Coach]
Book
BookWaitlistBook
STU-WSHOP-07
Cross-link to Clinic
P6 · Strip / bannerCross-link → Clinic
Flag — [CONSISTENCY]
[CONSISTENCY] Fifth "Studio isn't therapy" instance across the site. Reviewed as a set with SHR-HOME-05, CLN-HOME-12, CLN-SVC-06, STU-HOME-03, STU-HOME-13.
Need clinical support? Clinic is here.
If coaching isn't the right tool — if you need assessment, diagnosis or treatment — that's the other door, same building.
Template — repeats per session type (8 or 9). Worked example below: ADHD Coaching — the highest-volume Studio keyword (830) and the clearest expression of the strengths-based idea.
STU-SESS-01
Session hero + CTA
P1 · HeroService-template
SEO — slug, title, meta, keywords, schema
slug /workshops/adhd-coaching title ADHD coaching Perth — for young people 12–24 | VOIX Studio meta Practical ADHD coaching for ages 12–24. Systems, focus, follow-through. No referral needed. South Perth WA. kw adhd coaching (830) · adhd coaching perth · adhd life coaching schema Service + Course
Note — Wireframe:
Wireframe: "Session name, vibe, who it is for; lead with Studio energy; high visual impact."
"No diagnosis needed — though if you've got one, bring it" is the most useful line here. It keeps the door open for the large number of young people who are fairly sure they have ADHD but haven't been assessed — a group most services turn away at the door, and who are frequently the ones who most need practical help.
ADHD Coaching · No referral · 12–24
Your brain isn't the problem. The instructions were written for someone else.
ADHD coaching. Practical systems that work with how you actually think — not another lecture about trying harder.
I want inTell me more first
No referral. No diagnosis needed — though if you've got one, bring it.
STU-SESS-02
What this session is — plain language
P2 · Centred narrativePlain
SEO — slug, title, meta, keywords, schema
kw adhd life coaching · mental health coaching · life coaching young people perth schema Service
Absurdism · Studio 6/8.
Absurdism · Studio 6/8. "Which must be nice" — two words, and they do more for ADHD solidarity than a paragraph of validation would. Dry, not cruel, and unmistakably from the inside.
Wireframe: "What happens, what you do, what you get out of it; no jargon; make the abstract tangible and appealing."Specificity is the whole game. "Sixteen open tabs" will land harder than "executive function support," because it's what it actually feels like.
What actually happens
What you'd actually do
You sit down with a coach who knows how ADHD works. You look at the specific places your week falls apart — the assignment that never got started, the sixteen open tabs, the thing you've been meaning to do for a month.
Then you build systems that fit you. Not the ones from the productivity videos — those were designed by people whose brains simply do the thing when instructed, which must be nice. Actual, specific, tested-on-you systems.
You try them. Some work, some don't. You come back and you adjust. That's the whole method, and it's more useful than it sounds.
STU-SESS-03
Who it is for
P2 · Centred narrativeWho it is for
SEO — slug, title, meta, keywords, schema
kw coaching for neurodivergent teens · life coach for young adults · adhd coach perth schema —
Absurdism · Studio 7/8.
Absurdism · Studio 7/8. "You have bought several planners." — the single best line available for ADHD recognition. Specific, true, and slightly funny at no one's expense. It's exactly the register the live site already uses ("Hard making sense of it all, huh?").
Wireframe: "framed as an invitation not clinical criteria; help young people self-select with confidence." Recognition beats criteria every time.
Sound like you?
This is probably for you if…
You're 12 to 24. You've got ADHD, or you're fairly sure you have. You're not short of ideas — you're short of a way to actually finish any of them.
You've been told to use a planner. You have bought several planners.
You do not need a diagnosis to come. You don't need to be failing at anything, either. Plenty of people here are doing fine and just want to stop white-knuckling it.
STU-SESS-04
Format & structure
P7 · List / utilityFormat & structure
SEO — slug, title, meta, keywords, schema
schema Course / Schedule
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Format, duration, frequency, and commitment per session type. Wireframe: "set expectations; reduce hesitation about commitment." The last paragraph is the one that removes the hesitation — but it needs the real numbers above it to be credible.
The practicalities
How it runs
One-to-one or small group — [CLIENT TO CONFIRM which apply per session type].
How long: [X] minutes. How often: [X]. How many: [X] sessions, or ongoing.
You're not signing up for a year. Come once and see. If it's not for you, that's genuinely fine and nobody will chase you about it.
Label
value / number
Label
value / number
Label
value / number
STU-SESS-05
Meet your coach
P4 · Card gridProfile card (coach)
SEO — slug, title, meta, keywords, schema
kw the mental health coach · adhd coach perth · mental health and wellness coach schema Person — International Coaching Federation credential
Note — Wireframe:
Wireframe: "Coach profile for this session type; build connection before commitment; humanise Studio." First person, like the Clinic team pages. A coach described in the third person is a credential; a coach speaking is a person you might actually turn up to meet.
Who you'd work with
Your coach
▨ Photo
[Coach name]
Certified by the International Coaching Federation · Specialises in ADHD coaching · Photo · A couple of lines in their own voice about how they work
STU-SESS-06
How to join — enquiry / booking
P5 · Process / stepsHow to join
SEO — slug, title, meta, keywords, schema
schema HowTo
Note — Wireframe:
Wireframe: "No referral needed; explicit 'what happens after you reach out'; 24–48hr response expectation."
The 24–48 hour promise is a commitment, not copy. If Studio can't actually meet it, the number must change — an unmet response promise is worse than no promise, and it's the first thing a young person will use to decide whether this place is serious.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Is 48 hours real? Same question as SHR-CONT-02 — and the two numbers should match, or there should be a stated reason they don't.
Getting in
How to actually join
1
Send the form.
Name, contact, which session. You don't have to explain yourself.
2
We get back to you within 48 hours.
A person, not an autoresponder.
3
Short chat.
What you're after, whether this is the right session. If it isn't, we'll say so and point you at a better one — including Clinic, if that's what you actually need.
4
You come in.
That's it. No referral, no paperwork, no proving anything.
Book it
STU-SESS-07
Session-specific FAQ
P9 · FAQ accordionSession
SEO — slug, title, meta, keywords, schema
kw Question-form long-tail per session — source from keyword sheet schema FAQPage — rich snippets
Absurdism · Studio 8/8.
Absurdism · Studio 8/8. "You own four" — callback to STU-SESS-03. A reader who's scrolled the whole page gets rewarded for it, which is precisely what an Easter egg is for. Studio budget now full.
Note — "Is this therapy?" appears in the FAQ of every session page.
"Is this therapy?" appears in the FAQ of every session page. That's deliberate — someone landing here from Google may never have seen STU-HOME-03. The answer is identical every time. It is not a place for variation, and it gets no wit.
Questions people ask
+
Do I need an ADHD diagnosis?
+
Is this therapy?
+
Will you make me use a planner?
+
What if it doesn't work?
STU-SESS-08
Related Studio sessions
P4 · Card gridRelated sessions
Note — Wireframe:
Wireframe: "reduce dead ends; support exploration; internal linking." Studio-to-Studio only. The Clinic route gets its own dedicated section below — mixing them here would blur the boundary that the rest of the page works hard to keep sharp.
Also worth a look
Confidence Coaching
Related session
Life Coaching
Related session
Emotional Coaching
Related session
STU-SESS-09
Cross-link to Clinic (contextual)
P6 · Strip / bannerCross-link → Clinic (safety)
SEO — slug, title, meta, keywords, schema
schema —
⚠ Clinical / safety — [CLINICAL — SAFETY NET]
[CLINICAL — SAFETY NET] Wireframe: "Safety net for higher-need visitors." This is the last chance to catch someone who has read an entire coaching page while actually needing clinical care. It must appear on every session page, below the FAQ, above the crisis block. Position is not cosmetic here — it's the ordering of a safety funnel.
Note — Wireframe's suggested CTA is "Maybe Clinic?" — I've used "Sho…
Wireframe's suggested CTA is "Maybe Clinic?" — I've used "Show me the Clinic" instead. Reason: "Maybe Clinic?" is charming, and it hedges at the exact moment a struggling person needs a clear door. Charm is right almost everywhere in Studio. It is wrong here. Flagging as a deliberate deviation from the wireframe — overrule me if you disagree.
If what you're dealing with feels bigger than coaching, Clinic is here.
No judgement, no downgrade, no starting over. Same building, different door — and you can do both if that's what helps.
Tacklit embed. Minimal copy — but note this is a different flow from Clinic's: no referral to upload, no Medicare, no clinical intake.
STU-BOOK-01
Appointment booking system (Tacklit)
P8 · Standard formTacklit iframe (full-page)
SEO — slug, title, meta, keywords, schema
slug /studio/book title Book a Studio session — VOIX, South Perth kw — minimal. noindex recommended. schema —
Changed — pure iframe, no content (per feedback)
Per Michał: booking page is entirely an iframe for the external system — no VOIX copy. Placeholder only. Christian: full-width embed, global nav + crisis footer around it, nothing in between. (This also retires the "Clinic-vs-Studio booking contrast" copy idea — there's no copy on either booking page now to carry it.)
Flag — [CLIENT TO CONFIRM] is Studio booking even self-serve?
[CLIENT TO CONFIRM] Still unresolved, and the iframe decision sharpens it: is Studio booking actually a self-serve system (Tacklit), or an enquiry → chat → session flow (which is what STU-SESS-06 describes)? If it's enquiry-first, this "booking iframe" page may not exist at all — the Studio "book" action would route to the Studio enquiry form instead (per SHR-CONT-02). Which is real? It changes whether this page exists.
▨ ▤ Full-page iframe embed (Tacklit) — no VOIX copy