VOIX — Shared Space · Low-fidelity Prototype

Full copy and visible SEO, laid into the mapped components. Left column shows the copy section ID (for feedback) and the component chosen. Only images are placeholders — all copy, CTAs, SEO boxes, page notes and review flags are the real, reviewable content.

copy section IDmapped component (P#/C#)amber = imperfect fit▨ placeholder image · + expandable note

VOIX — Shared Space

Phase 1 · AI-assisted copy + IA · Draft for review · July 2026

SHR-XXX-00 — section ID, quote this in feedback Grey block = one section Small mono text = SEO layer (invisible to visitors) Amber = needs a decision Red = clinical / safety
How to read this. Deliberately rough — no design, no imagery. It's the copy, in the order it appears, following the Figma wireframes exactly. Nothing here has been reordered or invented structurally. Every section has an ID (e.g. SHR-HOME-04) — use it when giving feedback so we know exactly what you mean. Voice is calibrated to the current voix.com.au above-the-fold copy.

Home

voix.com.au/
The two-door entry. Equal weight to Clinic and Studio — neither leads. This page sets the brand-level voice that everything below inherits.
SHR-HOME-01
Brand hero — two-door entry
P1 · HeroTwo-door split
▨ Clinic door visual
▨ Studio door visual
Youth mental health · South Perth
Two doors.
Both open.

One has clinicians in it. One has coaches, a room, and stuff to make. Same people behind both. You don't have to know which one you need — most people don't, at first.

Show me the Clinic Show me the Studio
Still not sure? Keep scrolling. We'll explain both.
slug /
title VOIX — Youth mental health & creative coaching, South Perth WA
meta Clinical mental health care and creative coaching for young people 12–24. South Perth. Two ways in.
kw youth mental health perth · mental health services perth
schema Organization + MedicalOrganization
Note — Headline does the wordplay job the live site does ("Take a br…
Headline does the wordplay job the live site does ("Take a break / you break"). "Both open" is the load-bearing bit — it kills the fear of picking wrong, which is the actual barrier here.
SHR-HOME-02
Triage self-assessment
P12 · Interactive quizPlaceholder → /quiz
[QUIZ — OUT OF SCOPE]
Section shell only. Triage quiz is being handled separately.
Note — Section retained in the IA so Christian keeps the slot and th…
Section retained in the IA so Christian keeps the slot and the page rhythm. No copy generated.
SHR-HOME-03
VOIX mission — two sentences
P2 · Centred narrativePlain
Why we're here
Growing up got harder. The help didn't keep up.

Most mental health services were built for adults, then handed down with the words unchanged. VOIX is two ways of doing it differently — real clinical care that treats you as capable, and a studio where you make things.

kw youth mental health service perth
schema
Note — Wireframe says "two sentences" — this is exactly two.
Wireframe says "two sentences" — this is exactly two. Longer version available if you want the strengths-based idea ("what's missing vs what's there") spelled out, but that breaks the spec, so flagging rather than doing it.
SHR-HOME-04
Clinic intro card
P4 · Card gridFeatured / two-card
VOIX Clinic
When you need a clinician

Psychiatry, psychology, occupational therapy. Ages 12–24.

Assessment, diagnosis where it's actually useful, treatment that's evidence-based. ADHD and autism assessments included. Our clinicians are AHPRA-registered, and they'll tell you what they're doing and why — no mystery, no jargon you have to nod along to.

You'll need a referral from your GP. We know that's a hurdle. We've written a guide for exactly how to ask.

Show me the Clinic
slug /clinic (dest)
kw youth psychiatrist perth · children's psychologist near me (2,800) — invisible layer only
schema MedicalOrganization
Note — GP referral stated on the home page, not buried at step four.
GP referral stated on the home page, not buried at step four. That's the anti-dark-pattern rule doing real work — and "we've written a guide for how to ask" turns the barrier into a service.
SHR-HOME-05
Studio intro card
P4 · Card gridpairs with -04
VOIX Studio
When you need a room and something to make

Coaching, workshops, mentoring. Ages 12–24. No referral.

Studio isn't therapy. It's a space with coaches in it, where you work on what you're already good at — and get better at what you're not. ADHD coaching, confidence, career stuff, life stuff.

No GP. No referral. No diagnosis. You just ask.

Show me the Studio
slug /studio (dest)
kw adhd coaching (830) · confidence coaching (140) · youth coaching perth
schema Service
⚠ Clinical / safety — [CLINICAL REVIEW]
[CLINICAL REVIEW] "Studio isn't therapy" appears here in miniature. Must match the full STU-HOME-03 section word for word in intent. Jarek should review both together, not separately.
Note — Parallel construction is deliberate:
Parallel construction is deliberate: "When you need a clinician" / "When you need a room and something to make." Equal grammatical weight = equal brand weight. If one card gets a verb phrase and the other a noun phrase, Clinic silently wins.
SHR-HOME-06
Trust signals strip
P6 · Strip / bannerReassurance

AHPRA-registered clinicians · ICF-certified coaches · Curtin University · Perron Institute

Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Are the Curtin and Perron partnerships publicly claimable, and named this way? Also: the psychogenomics partnership from Discovery — is that public? Naming an institution without permission is a legal exposure, not just an accuracy one.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED STRING · ALL 22 PAGES · DO NOT EDIT PER PAGE
If you need help right now

These lines are open 24 hours. They are not VOIX — they're staffed by people trained for exactly this.

Lifeline — 13 11 14
Kids Helpline — 1800 55 1800
Beyond Blue — 1300 22 4636
13YARN — 13 92 76
In an emergency — 000
⚠ Clinical / safety — [CLINICAL REVIEW]
[CLINICAL REVIEW] "They are not VOIX" is an addition — not in the wireframe. Rationale: someone in crisis at 2am must not think they're calling the clinic they were just reading about, get a different organisation, and hang up. That's a real failure mode. Recommend it stays — but it's Jarek's call, not mine.
Note — One ID, used on every page.
One ID, used on every page. No brand voice, no wordplay, no "atm". This is the one place the voice fully yields.

About VOIX

voix.com.au/about
Brand-level story. Dr Jarek's founding vision, the two-door model, values, credentials.
SHR-ABT-01
Brand about — VOIX mission
P1 · HeroStandard
About VOIX
We got tired of the room where someone describes you
in words you'd never use about yourself.

That's roughly where VOIX started.

Dr Jarek Hryniewicki spent years watching capable young people get sorted into categories — categories that were very good at naming what was missing, and completely silent on what was there. The system wasn't broken exactly. It was just built for adults, then passed down with the language unchanged.

So we built two things instead. Clinic, for when you need a clinician — proper assessment, proper treatment, people who are actually qualified. And Studio, for when what you need isn't a diagnosis, it's a room, a coach, and something to make.

Same building. Same people behind both. You can move between them without starting over, and without anyone making you feel like you've been handed off.

slug /about
title About VOIX — youth mental health & coaching, South Perth
meta Why VOIX exists. Clinical care and creative coaching for young people 12–24, founded by Dr Jarek Hryniewicki.
kw voix perth · youth mental health south perth
schema AboutPage + Organization
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] This puts words in Jarek's mouth — "we got tired of." It's his founding motivation being characterised. He needs to recognise himself in it, or it's worthless. Needs his sign-off specifically, not just general approval.
Note — This is the strengths-based idea in full — the one the home p…
This is the strengths-based idea in full — the one the home page mission section can't fit into two sentences. "Good at naming what was missing, silent on what was there" is the single most differentiating thing VOIX has to say.
SHR-ABT-02
Full team profiles grid
P4 · Card gridProfile cards
The people
Everyone here, and what they're actually qualified to do

Clinic and Studio. Photo, credentials, AHPRA number where it applies, and what they're into. No stock photos of people in cardigans looking concerned.

Team memberName · Role · AHPRA no. · Areas of focus · One human sentence in their own voice
Team memberName · Role · AHPRA no. · Areas of focus · One human sentence in their own voice
Team memberName · Role · ICF cert · Areas of focus · One human sentence in their own voice
Team memberName · Role · ICF cert · Areas of focus · One human sentence in their own voice
Read more about them
kw psychologist perth · psychiatrist perth
schema Person (per member) — AHPRA no., qualifications, sameAs
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Full team list, roles, AHPRA numbers, ICF certifications. Cannot be drafted without real data — inventing credentials is not an option.
SHR-ABT-03
Academic & research credentials
P2 · Centred narrativeWith bullet list
Research & partnerships
The boring credentials bit

Here anyway, because if you're a parent or a GP reading this, it's probably the first thing you want.

Curtin University · Perron Institute · [CLIENT TO CONFIRM — psychogenomics partnership] · Peer-reviewed publications · [CLIENT TO CONFIRM — links]

kw ahpra registered psychiatrist perth
schema Organization (credential markup)
Absurdism · Shared 1/5.
Absurdism · Shared 1/5. "The boring credentials bit" — a young person is not reading this section, and saying so out loud is more honest than pretending they are. It also, quietly, makes the section more credible to the parent who is reading it.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Which partnerships are public and named? Which publications can be linked?
SHR-ABT-04
Values & culture statement
P2 · Centred narrativeManifesto
What we actually mean by it
Four things we don't move on

You call the shots. If you're under 18, there are legal limits on that — and we'll tell you exactly what they are rather than letting you find out later. Within them, what you tell us is yours.

We say what we mean. No countdown timers. No "limited spots." No unsubscribe link that makes you click "No thanks, I don't want to feel better" like you've personally disappointed someone. If you've ever felt manipulated by a website, you know exactly what we're avoiding.

We start with what's there, not what's missing. You're not a list of deficits. You came in with things you're good at, and those are the thing we build on.

We're honest about what we can't do. Studio isn't therapy. Clinic isn't a crisis line. We'll tell you when you need something we don't have.

schema
Absurdism · Shared 4/5.
Absurdism · Shared 4/5. The confirm-shaming parody — "No thanks, I don't want to feel better" — is a real dark pattern quoted almost verbatim from the wild. Naming the specific absurdity is far more convincing than "we don't use dark patterns," because everyone reading it has clicked that exact button somewhere.
Note — This is where the anti-dark-pattern principle stops being a d…
This is where the anti-dark-pattern principle stops being a design rule and becomes a brand promise. Worth Jarek reading closely — it's a commitment, and the site has to keep it.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED — SAME STRING AS SHR-HOME
If you need help right now

These lines are open 24 hours. They are not VOIX — they're staffed by people trained for exactly this.

Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

Team member page

voix.com.au/about/team/[name]
Sub-template. One per clinician and coach. Repeats across the team.
SHR-TEAM-01
Individual team member page (sub-template)
P10 · Hero → content + mediaDual-photo ⚑
▨ Portrait photo
▨ Personal photo
[Discipline] · [Clinic / Studio]
[Name]

[Role] · AHPRA [number] / ICF [cert] · At VOIX since [year]

[Portrait photo]The professional one. Clean, warm, looks-you-in-the-eye. This is the reassuring-a-parent photo.
[Personal photo]The human one. Mid-laugh, outdoors, with their dog, doing the thing they'd tell you about. This is the "oh, they're a person" photo.

What I do here. [One paragraph, plain English, first person. What they actually help with — not a CV.]

What I'm into. [Areas of focus, said like a person. "ADHD, and the bit where everyone tells you to just try harder."]

A bit about me, outside of all this. [Two or three sentences, genuinely personal. What they're like when they're not being a clinician — the band they won't stop talking about, the fact they're terrible at parking, the sourdough phase that's gone too far. The point is not to be quirky; it's to be a person the reader could imagine sitting across from without dread.]

Qualifications. [The formal list. Present but not leading.]

I'd like to see [Name]
slug /about/team/[firstname-lastname]
title [Name] — [Discipline], VOIX [Clinic/Studio], Perth
kw [discipline] perth · [specialisation] perth
schema Person — name, jobTitle, AHPRA identifier, worksFor, knowsAbout, image (×2)
Added — two photos + a personal paragraph (per feedback)
Per Michał: each clinician now gets two photos and a genuinely personal paragraph.

The two-photo logic: the portrait does the reassurance job (credible, professional — the photo a nervous parent wants to see). The personal photo does the connection job (this is a human being, not a white coat). Together they resolve the tension the whole site runs on — credible and approachable — in one section, without either photo having to do both jobs.

The personal paragraph is the highest-value new copy here. A young person deciding whether to see someone is really asking "will this be excruciating?" Reading that their psychologist is bad at parking answers that better than any credential. The instruction to the writer is the important bit: personal, not performatively quirky. The goal is "a person I could sit across from," not "look how fun our clinicians are."

Christian: two image slots per profile — portrait leads, personal secondary. Both real photography; no stock.
Note — first person, always
A team page in third person ("Dr X is passionate about...") is the single most generic thing on any health website. Let them speak. It costs nothing and it's the whole brand.
Flag — [CLIENT TO CONFIRM] who writes these, and are staff comfortable being personal?
[CLIENT TO CONFIRM] Two things: (1) clinicians write their own paragraphs, or we draft and they approve? (Recommend they write — the voice is the point.) (2) Are staff comfortable sharing a genuinely personal photo and a personal detail? Some clinicians guard the boundary carefully, and that's legitimate. The template should degrade gracefully — a clinician who only wants a portrait and no personal detail shouldn't look incomplete next to one who's shared more. Make it invitational, not mandatory.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

Good Reads

voix.com.au/good-reads
Resource hub. Four audiences: young people, parents, GPs, schools. This is where most of the SEO long-tail lives.
SHR-READS-01
Resources hero + audience framing
P1 · HeroStandard
Good Reads
Things worth reading.
Sorted by who you are.

Some of this is for you. Some of it is for your parents, or your GP, or your school. We've labelled it so you don't have to wade through the wrong stuff.

slug /good-reads
title Good Reads — youth mental health resources, VOIX Perth
meta Articles and guides on ADHD, autism, anxiety and more — for young people, parents, GPs and schools.
kw mental health resources · youth mental health information
schema CollectionPage + Blog
SHR-READS-02
Audience filter
P4 · Card gridFilterable (chips)

Filter the pile. Everything's tagged, so you only see what's actually for you.

For young peopleDefault view. Selected on arrival.
For parentsTagged content for caregivers
For GPsReferral pathways, clinical detail
For schools & institutionsEducation-setting support
Flag — [CORRECTED — was wrong in first draft]
[CORRECTED — was wrong in first draft] I originally built this as a four-card chooser with "For you" leading. The wireframe actually specifies a content filter across four audience segments — tagging articles so each segment sees only relevant content. Different mechanism: this filters an existing grid, it doesn't route you to four separate destinations.
Note — Design note:
Design note: "For young people" is the default filter state — pre-selected on page load, not a card you have to click. The young person shouldn't have to identify themselves to see their own content. The other three are opt-in. That's the audience rule expressed in the filter's default, rather than in its labels.
SHR-READS-03
Featured / pinned articles
P4 · Card gridFeatured-large
Start here
The ones people actually read
[Article]High-intent SEO target. Pinned.
[Article]High-intent SEO target. Pinned.
[Article]High-intent SEO target. Pinned.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Which 3 articles are pinned? These carry disproportionate SEO weight — they should map to the highest-volume keywords VOIX can credibly own. Suggest choosing them from the keyword sheet rather than by editorial preference.
SHR-READS-04
Article / resource grid
P4 · Card gridImage cards, filterable
Everything else
The full pile

Filter by topic or by who it's for. Downloads are free, and you won't be asked for an email address to read one.

kw Long-tail, per article. Sourced from keyword sheet.
schema Article / BlogPosting per item
Absurdism — removed per feedback (Shared now 4/5)
Cut. The anxiety line was flagged as too edgy — fair, it made a joke adjacent to someone's distress. Replaced with a plain, warm version. Shared absurdism now sits at 4/5, one slot free. Not spending it just to spend it; it's there if a later section earns it.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Existing blog content needs migrating with redirects — SEO equity is at risk otherwise. Full URL inventory required before build.
SHR-READS-05
Crisis resources strip — in-page (not just footer)
C3 · Crisis stripIn-page expanded
LOCKED · IN-PAGE, NOT FOOTER
If you need help right now

These lines are open 24 hours. They are not VOIX.

Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000
⚠ Clinical / safety — [CLINICAL]
[CLINICAL] Wireframe specifies this appears in-page here, not only in the footer — because someone reading a mental health article may be in distress while reading it. Must sit within article content, high up. Not at the bottom. This is a genuine safety requirement, not a design preference.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

Contact

voix.com.au/contact
Four audiences arrive here with different needs. The page's job is disambiguation, fast.
SHR-CONT-01
"Who do I contact?" disambiguation
P4 · Card gridRouting cards → P8
Contact
Who are you, and what do you need?

Not being rude — it's just that four very different people land on this page, and each of them needs a different form. Pick your one and we'll take you straight to it.

I want to come to Clinic →Clinic patient enquiry. You'll need a GP referral — we'll show you how.routes to → Clinic enquiry form
I want to come to Studio →Studio session enquiry. No referral. Just ask.routes to → Studio enquiry form
I'm a GP →GP referrer line. Direct, not a public form.routes to → GP referral (REF form / secure)
I'm a school or organisation →School / institution enquiry.routes to → Institution enquiry form

Media enquiry? [email / footer link] — deprioritised, per feedback.

slug /contact
title Contact VOIX — South Perth WA
kw mental health services perth · mental health help perth
schema ContactPage + LocalBusiness
Changed — cards are now routing (per feedback)
Per Michał: the cards are now the feature, not just labels. Tapping a card routes the user to a different, targeted form — so a GP never wades through fields meant for a 15-year-old, and a school never sees a clinical intake. Each audience gets a form built for them.

What this does to the old single "Contact form" (SHR-CONT-02): it's no longer one generic form. It becomes four targeted forms, one per route — see the note on that section. Same principle as the referral pathway: reduce cognitive load by asking only what's relevant to who you actually are.

Christian: this is a router pattern. Card → dedicated form view (or dedicated form page). The GP route specifically must go to the secure REF form (per SHR-GP-04 — Privacy Act, specialist provider), not a native Webflow form, because it can carry patient-identifying data.
Absurdism · Shared 2/5 — "not being rude"
A small self-aware aside that makes a disambiguation screen feel like a person rather than a form gate. Unchanged.
SHR-CONT-02
Contact form
P8 · Standard form×4 targeted
The targeted forms

Four forms, one per route from the cards above. Each asks only what's relevant to that person — no shared generic form.

Clinic enquiryName · contact · what you're after · (referral status). Warm, low-pressure.
Studio enquiryName · contact · which session caught your eye. Even lighter.
GP referralSecure REF form. Patient details, clinical reason. Privacy Act — specialist provider.
Institution enquiryOrg · role · what you need. No student/patient data.
Every form: a person reads it, we reply within [X] working days, and it's never a bot.
Changed — one generic form became four targeted forms (per SHR-CONT-01 feedback)
Following the routing change on SHR-CONT-01, this is no longer a single "contact form." It's four forms, each built for its audience. A young person enquiring about Studio shouldn't face referral-status fields; a school shouldn't face clinical intake fields. Ask only what's relevant. Each is short.
⚠ Clinical / privacy — different rules per form
The four forms have different privacy requirements — they are not interchangeable:
Clinic & Studio enquiry — public-facing, must carry a plain notice: don't put health information in here, this isn't a secure clinical channel and isn't monitored for crisis (Privacy Act 1988). Native Webflow form is fine only because they collect no health data.
GP referral — carries patient-identifying clinical data. Must be the secure specialist-provider form (per SHR-GP-04), never a native Webflow form.
Institution enquiry — must not collect student/patient data.

Wireframe flagged the no-health-info notice as non-optional. It applies to the two public forms specifically.
Flag — [CLIENT TO CONFIRM] response time (must be true, must match everywhere)
[CLIENT TO CONFIRM] Actual response time. "We reply within [X] days" must be true — an overpromise is a dark pattern. Must match the number on SHR-CONT-04 and STU-SESS-06.
SHR-CONT-03
Clinic contact details
P7 · List / utilityAddress + phone
Where we are, when we're open

[Address], South Perth WA · [Phone] · [Email] · [Hours]

For GPs: direct referral line — [details].

kw mental health clinic south perth · psychologist south perth
schema LocalBusiness — address, geo, openingHours, telephone
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Full address, phone, hours, GP direct line.
SHR-CONT-04
"What happens when you contact us"
P5 · Process / stepsVertical
No surprises
Exactly what happens next
  1. You send the message. That's it. That's the whole first step.
  2. A person reads it. Within [X] working days. An actual person, at VOIX.
  3. We reply and ask what you need. Sometimes that's a question. Sometimes it's a booking link. Sometimes it's "you want Studio, not Clinic."
  4. You decide. You can stop here. Plenty of people do, and that's genuinely fine.
Note — This section is an accessibility feature, not filler.
This section is an accessibility feature, not filler. For an autistic reader, not knowing the social script is the barrier — not the contacting itself. Step 4 exists specifically to remove the sense that enquiring commits you to anything.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Response time — same number as SHR-CONT-02. Must match.
SHR-CONT-05
Crisis resources — prominent, in-page
C3 · Crisis stripIn-page expanded
LOCKED · IN-PAGE, HIGH
If you need help right now

This form is not a crisis service. Nobody is watching it out of hours. If you need someone now, these lines are open 24 hours — they are not VOIX.

Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000
⚠ Clinical / safety — [CLINICAL — HIGH]
[CLINICAL — HIGH] This is the highest-risk section on the Shared site. Someone in crisis may fill in a contact form believing it will be seen. It won't be, out of hours. The disclaimer must be above or beside the form, not below it. Wireframe says "prominent, in-page, do not rely on footer placement alone" — that's correct and must be honoured in design.
Note — Note this crisis block has one extra sentence the global one…
Note this crisis block has one extra sentence the global one doesn't — the "this form is not a crisis service" line. It's the one permitted deviation, because the risk is specific to this page. Everything else is identical.
SHR-CONT-06
Location map — South Perth
P3 · Two-columnMap
▨ Map visual
Getting here

[Address]. Parking, public transport, and a photo of what the building actually looks like — so you're not the person standing on the footpath, checking the number, pretending to be on their phone.

schema Place + geo coordinates
Absurdism · Shared 5/5.
Absurdism · Shared 5/5. "Pretending to be on their phone" is a small, exact, universally recognised moment. It's the neurodivergent-friendly principle delivered as recognition rather than as accommodation — which is a much better feeling for the person reading it.

Shared budget now full.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

Urgent Help

voix.com.au/urgent-help
The entire page is a safety-critical surface. Brand voice yields throughout. No wordplay, no absurdism, no cleverness, anywhere on this page. No SEO container.
SHR-URG-01
Crisis headline — plain, calm, immediate
P1 · HeroCrisis
If you need help right now, help is available.

Call one of these numbers. They are open 24 hours. They are not VOIX — they are staffed by people trained for exactly this, and you will not be judged for calling.

slug /urgent-help
title Urgent help — crisis support lines, Australia
meta If you need help now: Lifeline 13 11 14, Kids Helpline 1800 55 1800, Beyond Blue 1300 22 4636, 13YARN 13 92 76.
kwintentionally minimal. This page is not an SEO asset.
schema
⚠ Clinical / safety — [CLINICAL — WHOLE PAGE]
[CLINICAL — WHOLE PAGE] Every word on this page needs clinical sign-off. No brand voice. No "atm". No wordplay. Nothing clever. A young person reaching this page is having the worst night of their life and the copy's only job is to be unmistakably clear.
SHR-URG-02
Immediate crisis lines — full width
C3 · Crisis stripIn-page expanded
LOCKED · FULL WIDTH · TAP TO CALL
Lifeline — 13 11 14
Kids Helpline — 1800 55 1800
Beyond Blue — 1300 22 4636
13YARN — 13 92 76
Emergency — 000
⚠ Clinical / safety — [CLINICAL]
[CLINICAL] Full-width. Large type. Tap-to-call on mobile — a phone number that isn't tappable on a crisis page is a design failure with real consequences. No links away from this section. Nothing to click except the numbers.
SHR-URG-03
If you are supporting someone else
P2 · Centred narrativePlain
If you are worried about someone else

You can call these lines yourself. You do not need their permission, and you do not need to have all the facts. The people who answer are trained to help you work out what to do next.

If you believe someone is in immediate danger, call 000.

⚠ Clinical / safety — [CLINICAL]
[CLINICAL] Parents, friends, teachers land here too. They often hesitate because they think the lines are only for the person in crisis. Saying otherwise, plainly, may be the most useful sentence on the page.
SHR-URG-04
What VOIX can and cannot do in a crisis
P2 · Centred narrativeCounter-statement
What VOIX can and cannot do

VOIX is not a crisis service. We are a clinic and a studio, open during business hours. We do not monitor phones, email, or forms overnight or on weekends.

If you are in crisis, please call one of the lines above. They are staffed 24 hours by people trained for this. We are not.

When you are safe, and if you want ongoing support, we are here — and we will still be here tomorrow.

⚠ Clinical / safety — [CLINICAL — LEGAL REQUIREMENT, NOT A TONE CHOICE]
[CLINICAL — LEGAL REQUIREMENT, NOT A TONE CHOICE] The wireframe's own words: "Sets correct expectations. Legal and ethical requirement." This is not a section to soften, shorten, or make warmer in review. The required statement is explicit: "VOIX Clinic is not a crisis service. If someone is in immediate danger, call 000." Both sentences must survive. Clinical governance sign-off, and likely legal.
Note — Last line matters:
Last line matters: "we will still be here tomorrow." It's the one moment of warmth permitted on this page, and it's there because being told what a service can't do, in a crisis, can read as rejection. It shouldn't.
SHR-URG-05
Next steps if not in immediate crisis
P5 · Process / stepsVertical
If you're not in danger, but things are bad

That's a real place to be, and it doesn't have to get worse before you're allowed to ask for help.

You can start with Clinic — you'll need a GP referral, and we'll show you how to ask for one. Or you can start with Studio, which needs no referral at all. Or you can talk to your GP first. All of these are fine.

Show me the Clinic Show me the Studio
⚠ Clinical / safety — [CLINICAL]
[CLINICAL] Routing back into the site is permitted only after safety is established — hence its position at the bottom. Must never appear above the crisis lines. Wireframe confirms this ordering.
Note — "It doesn't have to get worse before you're allowed to ask fo…
"It doesn't have to get worse before you're allowed to ask for help" — this addresses the single most common reason young people don't reach out: the belief they aren't bad enough to qualify.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

For General Practitioners

voix.com.au/for-gps
Audience exception. This page speaks to GPs, not young people. Professional, peer-to-peer, efficient. A GP has four minutes. Respect that.
SHR-GP-01
GP-focused hero
P11 · Hero → quick factsTrust badges
fact 1
fact 2
fact 3
fact 4
For General Practitioners
Specialist youth mental health care for your 12–24 patients.

Psychiatry, psychology and occupational therapy in South Perth. AHPRA-registered. Structured feedback to you at every stage. Referral pathway below — it takes about two minutes.

Make a referral Download referral template
slug /for-gps
title Refer a patient — youth mental health, VOIX Clinic South Perth
meta Refer patients 12–24 for psychiatric and psychological assessment. AHPRA-registered clinicians, South Perth WA.
kw mental health gp perth · child and adolescent psychiatrist perth · paediatric psychiatrist perth
schema MedicalOrganization + MedicalWebPage
Note — Resolved:
Resolved: the wireframe showed /clinic/for-gps and tagged this Clinic — that was an error, now confirmed with Michał. This is a Shared page at top-level /for-gps. Same for For Institutions.
Note — Voice deliberately shifts — the wireframe asks for "professio…
Voice deliberately shifts — the wireframe asks for "professional, peer-to-peer, evidence-based." No "atm", no wordplay. A GP scanning this in four minutes wants competence signalled fast. Not a voice failure; the audience rule working as designed.
SHR-GP-02
Why refer to VOIX Clinic
P2 · Centred narrativeWith bullet list
Why refer here
  1. Age-specialised. 12–24 exclusively. Not an adult service seeing younger patients.
  2. ADHD and autism assessment. Including complex and co-occurring presentations.
  3. Strengths-based, ICF-informed. Function and participation, not diagnosis alone.
  4. You stay in the loop. Structured feedback at assessment, formulation and review. Shared care, genuinely.
  5. Wait times. [CLIENT TO CONFIRM]
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Current wait times. A GP's first question, every time. If it's long, say so — a GP who refers and finds out later will not refer twice.
SHR-GP-03
How to make a referral
P5 · Process / stepsHorizontal
How to refer
  1. Use the template, or your usual letter. Both fine. Template's below if it's easier.
  2. Include the essentials. Presenting concern, relevant history, current medication, what you're asking us to answer.
  3. Send it. [Fax / secure messaging / email — CLIENT TO CONFIRM]
  4. We acknowledge within [X] days. You'll get triage outcome and estimated timeframe.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Referral channel (secure messaging provider? fax? email?), acknowledgement timeframe, MBS item numbers where relevant.
SHR-GP-04
Referral letter guide + download
P8 · Standard formReferral + download
▨ ▤ Form / iframe embed
Two ways to refer
Refer online, or use your own letter

Primary — refer online. A secure digital referral form. Conditional fields, e-signature, encrypted. Takes about two minutes and lands with us instantly.

Or — download the template and send it your usual way, through your practice software or secure messaging. Whatever's least friction for you.

Refer online Download the template
Recommendation — the online form (updated per feedback + research)
Michał's steer: primary action should be a fully digital web form, template secondary. Agreed, with one build requirement.

The form must NOT be a native Webflow form. Under the Privacy Act 1988 and the Australian Privacy Principles — not HIPAA; VOIX is Australian — a referral carrying a patient's name plus clinical reason is "sensitive information" and attracts stricter handling. Webflow isn't built to store or process it.

Standard pattern: Webflow renders the public page; a specialist secure form service handles the sensitive data, which goes straight to the vendor's encrypted servers so Webflow never touches it. Providers that embed into Webflow and can sign a data-processing agreement: JotForm (health tier), Formstack, or HIPAAtizer (purpose-built for Webflow). All support conditional logic, e-signature, encryption.

Requires: an APP-compliant collection notice at the point of entry, and a signed data-processing agreement with the provider. Client + legal decision, not agency.
Flag — [FOR VANESSA] does a web form even fit how GPs refer today?
[FOR VANESSA — operations] Real question before we build this: WA GPs may already refer through secure messaging built into their practice software (HealthLink, Medical Objects), which lands directly in their workflow. A brand-new web form that duplicates that could get ignored. Given your operations background — how do referrals actually arrive at VOIX today? If GPs are already on secure messaging, the web form becomes a nice-to-have for GPs without it, not the primary channel. That changes the emphasis of this whole section.
⚠ Clinical / safety — [LEGAL / PRIVACY] secure channel is mandatory
[LEGAL / PRIVACY] Neither the form nor the template may become a channel for identifiable patient data sent insecurely. The page must state the secure channel explicitly. Privacy Act 1988 / APPs. Client's legal counsel to confirm the provider and the collection notice wording.
REF-PATH-01
NEW reusable section — Referral pathway (3 scenarios)
P4 · Card gridRouting / expand ⚑ NEW
New reusable block · appears on Clinic Home, Services, and here
Getting a referral — three situations

Clinic needs a GP referral. That trips a lot of people up, but it's usually simpler than it looks. Which one's you?

I've got a GP, but no referral yet

You just haven't asked for one.

Book a normal GP appointment and say: "I'd like a referral to a psychiatrist," or "I'd like a Mental Health Treatment Plan." That's the whole script. You don't have to explain everything.

Want it written down to take in? We've made a one-pager.

Show me what to say

I don't have a GP at all

No regular doctor, or new to the area.

That's fine — you don't need a long-standing GP, just any GP appointment. Here's how to find a bulk-billing GP near you, what to book, and what to say when you get there.

Help me find a GP
Format recommendation — quiz vs. what I've built (please read)
You asked whether this should be a quiz. My recommendation: no — not a multi-step quiz.

A quiz adds clicks and a sense of being assessed to a moment that's already anxious. Best practice for a 3-branch decision like this is a single-screen "choose your situation" block — all three options visible at once, each expanding to its answer. The person self-identifies in one glance and one tap, with no "question 1 of 3" ceremony. It's faster, calmer, and more accessible (no hidden state, which is better for ADHD and autistic readers — they can see all paths at once).

Keep the quiz idea for genuine triage (Clinic-vs-Studio, "which service"), where the branching is real and the user genuinely doesn't know the answer. Here they do know — they just need the right door. Don't quiz someone on a fact they already hold.

Why reusable: this same block drops onto Clinic Home (CLN-HOME-04 step 1), the Services referral explainer (CLN-SVC-03), and here. One component, three placements. Christian builds it once.
Flag — [CLIENT TO CONFIRM] the GP script + the "find a GP" content
[CLINICAL / CLIENT TO CONFIRM] Two things need real answers: (1) the exact GP script — "Mental Health Treatment Plan" vs. "referral to a psychiatrist" are different pathways with different Medicare consequences (same flag as CLN-SVC-03); (2) the "find a bulk-billing GP" guidance — do we link to HealthDirect's service finder, or maintain our own list? A stale list is worse than none. Vanessa likely owns both.
Flag — [SCOPE] this is net-new, not in the original wireframe
[SCOPE NOTE] This reusable section didn't exist in the Figma wireframes — it's a new component requested this round. Christian will need to add it to the component library, and it should appear on the sitemap. Not a problem, just flagging that it's additive scope for the build.
SHR-GP-05
Legal & privacy notice (inline)
P6 · Strip / bannerInline legal notice

[Privacy and information-handling notice — plain language, per Privacy Act 1988.]

⚠ Clinical / safety — [LEGAL]
[LEGAL] Wireframe flags this as MUST. Client's legal counsel to supply or approve. Not agency-drafted — compliance sits with VOIX.
SHR-GP-06
Conditions we see — clinical summary
P7 · List / utilityCondition pills ⚑
What we accept referrals for
What we see

Ages 12–24. Tap a condition for the detail — or refer on presentation and we'll triage.

Neurodevelopmental

ADHD Autism spectrum disorder Learning & cognitive difficulties

Mood & anxiety

Generalised anxiety Social anxiety Depression & low mood Panic

Also

Emotional dysregulation Co-occurring presentations + [CLIENT TO CONFIRM]
kw autism spectrum disorder diagnosis (2,400) · assessments for autism (1,300) · adhd assessment perth
schema MedicalCondition (per condition — each pill is a schema entity)
Design — conditions as tappable pills, grouped (per feedback)
Reworked per Michał's note. Conditions are now grouped tag/pill lozenges instead of a run-on list — scannable for a GP in a hurry, and each pill can expand to show referral detail or link to the relevant service page. Bonus: each pill maps cleanly to one MedicalCondition schema entity, which is better structured-data practice than a prose blob. Christian: three groups (Neurodevelopmental / Mood & anxiety / Also), pills wrap, tap-to-expand or tap-to-link his call.
Note — this is where the high-volume clinical keywords legitimately live
Clinical vocabulary in full, in front of a clinical audience, no brand-voice compromise — because the reader is a GP, not a 15-year-old. Much of the parent-intent search volume ("autism spectrum disorder diagnosis" 2,400, "assessments for autism" 1,300) gets captured here honestly, without needing an SEO container anywhere on the site.
Flag — [CLINICAL REVIEW] full list from Jarek
[CLINICAL REVIEW] Full conditions list and referral criteria must come from Jarek. The groupings above are my reasonable guess at structure — confirm both the conditions and which group each belongs in. Never inferred into the final.
SHR-GP-07
Shared-care model explainer
P3 · Two-columnDiagram
▨ Diagram visual
You stay the treating GP

We assess, formulate, treat within scope, and report back to you. Medication management, review cadence and discharge planning are agreed with you, not around you. You keep the relationship with the patient — we add specialist capacity.

Note — This is the actual sell to a GP, and it's the thing most priv…
This is the actual sell to a GP, and it's the thing most private clinics get wrong. GPs don't fear referring — they fear losing the patient and getting a two-line letter six months later.
SHR-GP-08
Academic credentials + publications
P2 · Centred narrativeWith bullet list
Dr Jarek Hryniewicki

[Qualifications · AHPRA no. · Curtin / Perron affiliations · Peer-reviewed publications · CLIENT TO CONFIRM]

schema Person + ScholarlyArticle
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Publication list and affiliations. Peer credibility is the currency on this page — it needs to be real and linkable.
SHR-GP-09
Contact for GP liaison
P7 · List / utilityPhone list
Direct line

For clinician-to-clinician questions. Not a patient channel — please don't send patient data here.

[Phone] · [Secure messaging] · [Hours]

⚠ Clinical / safety — [PRIVACY]
[PRIVACY] Wireframe explicitly notes: not a public form, no patient data. Must be stated on the page, not just in the brief.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

For Institutions

voix.com.au/for-institutions
Audience exception. Schools, universities, community organisations. Professional register. Their core anxiety is consent and liability — address it directly.
SHR-INST-01
Institutions hero
P11 · Hero → quick factsAudience facts
fact 1
fact 2
fact 3
fact 4
For schools, universities & organisations
Specialist youth mental health support for the young people in your care.

Referral pathways, staff training, and workshops. South Perth, WA. Ages 12–24.

Start a conversation
slug /for-institutions
title For schools & institutions — VOIX youth mental health, Perth
meta Referral pathways, staff training and workshops for schools, universities and community organisations. Perth WA.
kw school mental health support perth · youth mental health training
schema Service + Organization
SHR-INST-02
Who we work with
P4 · Card gridIcon cards
Who we work with
SchoolsSecondary. Wellbeing teams, school psychologists.
UniversitiesStudent support and counselling services.
Community organisationsYouth services, NDIS providers.
[CLIENT TO CONFIRM]Others?
SHR-INST-03
What VOIX Clinic offers institutions
P2 · Centred narrativeWith bullet list
What we can offer
  1. Consultation. Case discussion with your wellbeing team.
  2. Staff training. [CLIENT TO CONFIRM — format, duration, cost]
  3. Referral pathway. A clear route from your student support team to clinical assessment.
  4. Studio workshops. Group sessions, no clinical referral required.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Training formats, durations, whether they're paid, and what capacity exists to deliver them.
SHR-INST-04
The referral pathway for institutions
P5 · Process / stepsVertical
How a referral works from a school
  1. Your wellbeing team identifies a concern.
  2. The student, and their family, are involved. Nothing proceeds without them.
  3. A GP referral is still required for Clinic. Schools cannot refer directly. We will help you and the family navigate that.
  4. Studio needs no referral. If it's a fit, a student or family can approach directly.
⚠ Clinical / safety — [CLINICAL — IMPORTANT]
[CLINICAL — IMPORTANT] Step 3 is the thing schools most often get wrong: they assume they can refer directly to a psychiatric service. Stating the GP requirement here, plainly, prevents a broken referral and a family's wasted effort. Must not be softened.
SHR-INST-05
Privacy & consent framework
P2 · Centred narrativeCounter-statement
Consent and privacy

Under-18s. Parental consent is generally required. Schools cannot refer without it.

What we share back. Clinical information is not routinely shared with schools. Where information-sharing is agreed, it is with the young person's and family's explicit consent, and limited to what is necessary.

[Full framework — CLIENT / LEGAL TO SUPPLY. Privacy Act 1988.]

⚠ Clinical / safety — [LEGAL — MUST]
[LEGAL — MUST] Wireframe flags this as the highest-priority section on the page. Schools' primary anxiety is liability. It also protects the young person's autonomy — which is a core VOIX value, not just a legal box. Client's legal counsel must supply or approve this wording. Not agency-drafted.
Note — Worth saying:
Worth saying: this section is where VOIX's "under-18s control what parents see" value gets tested hardest, because a school wants to know what it'll be told. The honest answer — "not much, and only with consent" — may be commercially inconvenient and is the right one.
SHR-INST-06
Training & workshops available
P6 · Strip / bannerCross-link → Studio
Training and workshops

Delivered by Studio. For staff, or for students.

Explore Studio
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Studio pricing and institutional formats are unconfirmed. Cannot be drafted.
SHR-INST-07
Enquiry CTA
P6 · Strip / bannerCTA strip
Talk to us

Organisation name · Your role · Contact · What you're after

Send it
⚠ Clinical / safety — [PRIVACY]
[PRIVACY] Institutional enquiry form. Separate from the general contact form. Must not collect student or patient data. Wireframe is explicit on this.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

Where this needs you

Eight pages, 39 sections. Nothing reordered or invented — structure follows the Figma export exactly. Below: what's blocked, and the calls I made that you might want to overturn.

Needs Jarek's clinical sign-off

  • SHR-URG-01 → 05 — the whole Urgent Help page. Every word.
  • SHR-CONT-05 — the contact form is not a crisis channel. Highest-risk section on the Shared site.
  • SHR-INST-05 — consent and privacy framework. Legal counsel, not us.
  • SHR-GP-05 — privacy notice. Same.
  • GLB-CRISIS — specifically the line "They are not VOIX." My addition, not in the wireframe. Rationale is in the section note. Recommend it stays.

Needs data before it can be written

  • Team list, roles, AHPRA numbers, ICF certifications SHR-ABT-02, SHR-TEAM-01
  • Academic partnerships — which are public and named? SHR-ABT-03, SHR-HOME-06, SHR-GP-08
  • Address, phone, hours, GP direct line SHR-CONT-03
  • Response time — and it has to be true SHR-CONT-02, SHR-CONT-04
  • Clinic wait times SHR-GP-02 — a GP's first question, every time
  • Referral channel and acknowledgement timeframe SHR-GP-03
  • Full conditions list and referral criteria SHR-GP-06
  • Studio pricing and institutional formats SHR-INST-03, SHR-INST-06
  • Blog URL inventory for migration + redirects SHR-READS-04

Calls I made — push back if you disagree

  • Absurdism: 2 of 3 spent. SHR-ABT-03 "the boring credentials bit" and SHR-CONT-01 "not being rude." One left for Clinic and Studio combined — which is tight. If you'd rather bank them, both are cuttable.
  • SHR-HOME-03 mission is exactly two sentences, per the wireframe. The fuller strengths-based idea lives on SHR-ABT-01 instead. If you want it on the home page, that's a wireframe change — flagging rather than doing it.
  • No SEO container anywhere in Shared. The high-volume clinical keywords ("autism spectrum disorder diagnosis", "assessments for autism") are captured honestly on SHR-GP-06 — in front of a clinical audience, in clinical language, with no brand compromise. That's the container's job done without a container. Clinic pages may still need one; Shared doesn't.
  • SHR-CONT-05 crisis block has one extra sentence the global one doesn't ("this form is not a crisis service"). The only permitted deviation from the locked string — the risk is specific to that page.
  • Team pages are first person. Third-person clinician bios are the most generic artefact on any health website. Costs nothing to let them speak. Needs clinicians to write two paragraphs each.

Corrections made after checking against the PDF export

All eight columns re-read at full resolution. Section names and order confirmed accurate throughout. Three changes:

  • SHR-READS-02 — fixed. I'd built a four-card chooser. The wireframe specifies a content filter across four audience segments. Different mechanism. My error, now corrected — "For young people" is the default filter state.
  • SHR-URG-04 — flag strengthened. The wireframe calls this a "legal and ethical requirement," not a tone preference. Re-flagged so it isn't softened in review.
  • SHR-CONT-01 — resolved. Media added as a deprioritised text link below the four main cards, per feedback.

Resolved

For GPs and For Institutions are Shared pages. The wireframe's /clinic/for-gps URL and Clinic space-tag were an error — confirmed. Both sit at top level: /for-gps and /for-institutions. They stay in this file. Shared remains eight pages.