Left column: reference (section code + COPY, component, SEO, notes — all collapsible). Right column: greyscale layout for Christian, media shown as placeholder blocks. Real copy in the wireframes; colour, type and imagery are the design layer.
section codecomponent (left only)amber = imperfect fit▨ media placeholder
LEVEL 1
Clinic Home
voix.com.au/clinic
13 sections. Establishes clinical trust without going cold. The whole page has to hold two things at once: "these people are properly qualified" and "this was written for me, not about me."
CLN-HOME-01
Hero — user-focused (the young person & their family)
P1 · HeroService UVP + CTA
SEO — slug, title, meta, keywords, schema
slug /clinic title Youth mental health clinic Perth — psychiatry & psychology, VOIX Clinic meta Strengths-based psychiatric and psychological care for young people 12–24. South Perth WA. kw mental health clinic · children's mental health services · youth mental health clinic perth schema MedicalOrganization + MedicalClinic
Rewritten per client feedback — hero is now the user, not the service
Their note, and it's the right call:"HERO is the user and their families, not our service." The previous draft ("Proper clinicians who don't talk about you like you're not there") led with what VOIX is — and it was framed as a negative, defined against bad experiences elsewhere.
"Take a break, before you break" is lifted from the live voix.com.au site, as requested. It works because it names the feeling, not the service — and it's an invitation rather than a complaint. Body copy follows their suggested version closely: the list of pressures ("school, friends, family, the noise online"), the explicit welcome to parents, and "you set the pace."
Two deliberate keeps: "the people who care about you are welcome in the room" (from their draft) does real work for parents reading over a teenager's shoulder — it says you're not being shut out without making the page about parents. And "no judgement, no rush" is exactly the register of the live site.
The clinician list moved out — see the new CLN-HOME-13 directly below, per the request to split user-focused from service-focused.
Flag — [X1 CHECK] "children's mental health services" stays in meta only
[X1 CHECK] High-volume parent-intent keyword. Appears in meta only, never visible copy. Per the child rule, it stays there.
VOIX Clinic · South Perth
Take a break, before you break.
School, friends, family, the noise online — it adds up. If you're a young person carrying too much, or a parent who can see it happening, this is somewhere to put it down for a bit.
No judgement. No rush. You set the pace, and the people who care about you are welcome in the room.
I think I need thisNot sure yet — help me work it out
You'll need a GP referral to book. We'll walk you through how to ask.
CLN-HOME-13
NEW — Service-focused block (split from -01)
P4 · Card gridClinician cards (= CLN-HOME-03)
SEO — slug, title, meta, keywords, schema
kw adolescent psychiatrist perth · youth psychologist perth · occupational therapy young people schema MedicalTherapy (×n), links to Services
Now uses the same clinician cards as CLN-HOME-03 (per feedback)
Per Michał: this section repeats the same card layout and content as CLN-HOME-03 — the four discipline cards (psychologists, OTs, psychiatrists, other allied health). Previously it described the team in prose; now it shows the same cards, so the "who you'll see" answer is consistent and scannable in both places.
What's different from CLN-HOME-03: this instance omits the assessment pill row — that belongs with the fuller services section, not the homepage's service-intro block. Otherwise the cards are identical. If they should be literally identical (assessments included), that's a one-line change — say the word.
Christian: this is deliberately the same component and content as CLN-HOME-03. Build once, place twice. If the two ever diverge in copy, that's a mistake to catch — they're meant to stay in sync.
Note — the service half of the old hero (context)
Created when CLN-HOME-01 was split into user-focused hero + service-focused block. Given the next unused Clinic number (CLN-HOME-13) rather than "01b" so references stay stable; sits second in reading order despite the number. The hero sells the feeling of relief; this answers "okay, but who will I actually see?"
Who you'll actually see
A team, in one building, in South Perth
Psychologists, occupational therapists, psychiatrists and other allied health — working together rather than referring you around. Therapy, assessments, or both. Same team, same room.
Psychologists
Talking therapy and psychological assessment. Anxiety, low mood, the stuff that's hard to explain. Evidence-based — mostly CBT, sometimes other things.
Occupational therapists
Therapy and assessment focused on how you actually function day to day — routines, sensory stuff, school and work demands, the practical bits.
Psychiatrists
Medical psychiatry. Diagnosis, medication where it helps, ongoing review. Also involved across the wider clinical work here, not just in appointments.
Other allied health
The rest of the team who make the above work properly. [CLIENT TO CONFIRM — which disciplines to name]
See what we do
CLN-HOME-02
Triage self-assessment entry
P12 · Interactive quizPlaceholder → /quiz
Note — Wireframe:
Wireframe: "Route undecided visitors; confirm Clinic is the right pathway; or redirect to Studio; low-barrier first step." Note the redirect-to-Studio function — when the quiz is built, it must be genuinely willing to send people away from Clinic. That's the anti-dark-pattern principle at its most expensive.
◈ INTERACTIVE QUIZ / TRIAGE
Multi-step self-assessment · routes to Clinic or Studio Out of scope this phase — placeholder, links to /quiz
CLN-HOME-03
Three service category cards
P4 · Card gridIcon cards (3 categories)
SEO — slug, title, meta, keywords, schema
kw children's psychologist near me (2,800) · autism spectrum disorder diagnosis (2,400) · assessments for autism (1,300) · adhd assessment perth · functional capacity assessment — all "child" terms in meta/slug only schema MedicalTherapy + MedicalTest (per assessment type), links to L2 category pages
Restructured per client feedback — by discipline, not by "youth" label
Their note:"We are talking about youth so all these professionals are 'youth specialists' — no need for mentioning." Correct, and it was making every card longer for no gain. "Youth" dropped as a modifier throughout.
Now covers what they actually listed: psychologists (therapy + assessment), occupational therapists (therapy + assessment), psychiatrists (noting they're involved across operations, not just clinic appointments), and other allied health.
Assessments broken out as their own pill row — ADHD, ASD, functional capacity, medicolegal. This is deliberate: those four are high-intent search terms and specific reasons people arrive. Burying them inside a card would waste them. As pills they're scannable, and each maps to a schema entity and eventually an L3 page.
Cut: "A doctor, not a chatbot." It was a good line, but it can't survive on the same page as VOIX SYNC (CLN-HOME-04) — you can't disparage bots two sections above launching one.
Flag — [CLIENT TO CONFIRM] which allied health disciplines to name
[CLIENT TO CONFIRM] "Other allied health professionals" is vague as visible copy. Which disciplines specifically — speech pathology? social work? dietetics? Naming them is stronger than the catch-all, and each is a search term. If the mix genuinely varies, we can say so, but "other allied health" alone tells a parent nothing.
Flag — [CLINICAL] medicolegal assessments sit oddly in a youth-facing section
[CLINICAL — worth a thought] Medicolegal assessments are a genuine service, but the audience for them is lawyers, insurers, and courts — not a 15-year-old browsing the homepage. Listing it beside "ADHD assessment" on a page written for young people is a small tonal mismatch. Options: keep it here for completeness, or move it to SHR-INST-* / a dedicated referrer page where its actual audience is. Recommend the latter — but flagging rather than deciding, since it may be commercially important to surface.
What we do
Who we are, and what we do
One team, working together. Therapy, assessments, or both — and you don't have to know which you need before you get in touch.
▨ Icon
Psychologists
Talking therapy and psychological assessment. Anxiety, low mood, the stuff that's hard to explain. Evidence-based — mostly CBT, sometimes other things.
▨ Icon
Occupational therapists
Therapy and assessment focused on how you actually function day to day — routines, sensory stuff, school and work demands, the practical bits.
▨ Icon
Psychiatrists
Medical psychiatry. Diagnosis, medication where it helps, ongoing review. Also involved across the wider clinical work here, not just in appointments.
▨ Icon
Other allied health
The rest of the team who make the above work properly. [CLIENT TO CONFIRM — which disciplines to name]
CLN-HOME-04
How Clinic works — step by step
P5 · Process / stepsVertical
SEO — slug, title, meta, keywords, schema
kw mental health gp perth · children's mental health services (meta only) schema HowTo
Added — VOIX SYNC (per feedback)
Their brief: mention the AI assistant here, make it inviting to young people, and don't let it read as "another chatbot" — while leaning on it to take pressure off "we'll call you."
How the copy earns that: • Named by what it does for you, not what it is. The opening line is a user benefit ("without waiting for someone to call you back"), not a product announcement. • "Ask it at 2am" — the single most useful thing about it, and exactly when a worried teenager or parent is actually looking. Concrete beats "24/7 support." • Names what it isn't, immediately. "Not a therapist and won't pretend to be one" is the line that separates it from the wellness-chatbot category young people are rightly cynical about. Same move as the Studio therapy boundary. • "It's the bit of admin you'd otherwise have to ring us about" — honest, unglamorous framing. Underselling it is what makes it trustworthy. • Escape hatch is explicit: "when you want an actual person, it'll get you one." Non-negotiable for this audience.
On the step-5 rewrite: changed "we call you" to "we'll get in touch — and you can choose how", per their note about taking pressure off the phone call. For a lot of young people an unexpected phone call is itself the barrier.
⚠ CLINICAL / SAFETY — VOIX SYNC needs decisions before it ships
[FOR JAREK — this is a new clinical surface, not just a feature] An AI assistant on a youth mental health site carries duty-of-care weight that the copy alone can't resolve. Before this section goes live:
1. Crisis handling. Someone will disclose self-harm or suicidal intent to it, probably at 2am — that's precisely when it'll be used. What does it do? It must recognise risk language and surface crisis lines immediately and unmissably. This is the single most important requirement. 2. Is it monitored? Live-reviewed, reviewed next business day, or not at all? The copy must not imply someone is reading if nobody is. 3. Privacy Act. If it collects anything identifiable or health-related, it's sensitive information — same rules as the referral form (SHR-GP-04). Needs a collection notice and a data-processing agreement with whoever provides it. 4. Scope discipline. It must not give clinical advice, suggest diagnoses, or interpret symptoms. Admin and wayfinding only. The copy says this; the system has to enforce it. 5. Under-18s. Does it interact differently with a 13-year-old than a 23-year-old? Consent implications tie back to CLN-HOME-10.
Copy written as requested and ready — but it should not publish until 1 and 2 have answers. Happy to write the crisis-handling microcopy once the behaviour is decided.
Note — two audiences, one section
Wireframe: "demystify the clinical pathway; reduce drop-off from anxious parents." Steps 1 and 5 are for the parent (cost of entry, permission to leave). Steps 2–4 are for the young person (what will be asked of me). Step 3's "in whatever words you've got" does the most work — the fear isn't the appointment, it's not having the vocabulary for it.
No surprises
What actually happens, start to finish
1
You get a GP referral.
This is the bit people get stuck on — so we've broken it down by situation: whether you've already got a referral, need one from your GP, or don't have a GP at all. → Getting a referral (REF-PATH-01)
2
We get in touch — and you choose how.
A short intake chat, by phone or message, whichever you'd rather. We work out what you need and who you should see. No assessment, no questions you have to prepare for.
3
First appointment.
Mostly talking. You tell us what's going on, in whatever words you've got. We won't rush you and we won't decide anything about you on day one.
4
Assessment, if you need one.
Takes longer, and we'll tell you exactly what's involved before it starts. You'll get a real answer at the end, not a shrug.
5
Ongoing care.
Regular sessions, reviewed with you. Your GP stays in the loop. You can stop at any point — you don't need our permission.
Ask VOIX SYNC
CLN-HOME-05
Mission / why Clinic exists
P2 · Centred narrativeManifesto
SEO — slug, title, meta, keywords, schema
kw youth mental health clinic · mental health clinic for youth schema —
Client-supplied copy — applied verbatim
Copy provided directly by Jarek/Vanessa and used as written, with one change: "Voix" → "VOIX" for brand-casing consistency across the site.
Worth noting why it's an improvement on my draft: mine opened by criticising other services ("extremely good at telling you what's missing"). Theirs opens by granting the value of diagnosis — "a diagnosis tells you something useful" — and only then pivots. That's more generous, more clinically credible, and harder to misread as anti-diagnosis. "How to make Tuesday go better" is also a better version of my "none of it much use on a Tuesday" — same idea, but forward-looking rather than dismissive.
The [CLINICAL REVIEW] flag on "We're not trying to fix you" is now closed — they've reviewed the section and kept the headline.
Why this exists
We're not trying to fix you.
A diagnosis tells you something useful. It just doesn't tell you everything. It won't tell you what you're good at, what lights you up, or how to make Tuesday go better.
That's where we come in. VOIX Clinic offers genuine psychiatric care, thorough assessments, evidence-based treatment, delivered by people who are far more interested in your strengths than your labels. The diagnosis is information. What you do with it is the good part.
1. Moved to sit before CLN-HOME-06. Their note: ICF was appearing "out of the blue" in the differentiators section. Now it's explained first, then referenced. Section codes deliberately unchanged — the page now reads -05, -09, -06, -07…. That looks odd in sequence but it's correct: renumbering would break every reference in this feedback round and in the prototypes. Christian/dev: order on the page ≠ numeric order. Follow the page.
2. Outbound WHO link added, as requested, for anyone who wants the real thing. Also expanded to the full formal name on first use ("Disability and Health") since we're now citing a source.
Absurdism · Clinic 1/3 — "the bit where we explain the framework"
Earned because the section is genuinely dry, and pretending otherwise would be the more dishonest move.
On Clinic's budget: three is right and spent cautiously. Clinic is where a parent decides whether to trust a psychiatric service with their child — the least receptive audience on the site for a joke. Every Clinic spend sits in a section where the reader is clearly the young person.
Flag — [CLINICAL REVIEW] is the plain-English gloss defensible?
[CLINICAL REVIEW] "A diagnosis tells you what condition you have, the ICF tells you what your life is actually like" is a simplification. I think it's the right one, but since this now leads the section and carries a WHO link, Jarek should confirm it's clinically defensible.
How we actually work
The bit where we explain the framework
We use something called the ICF — the International Classification of Functioning, Disability and Health. It's a World Health Organization framework, and the short version is this: a diagnosis tells you what condition you have. The ICF tells you what your life is actually like.
Two people with the same diagnosis can have completely different weeks. One's coping, one isn't, and the difference has nothing to do with the label. It's about what they can do, what's getting in the way, and what's already working.
So that's what we assess. Not just "what's the condition" but "what's the situation, and what would actually help."
Fixed — now four cards to match "four things" (per feedback)
Per Michał: the headline said "four things" but the section was rendering as three cards — the four differentiators were written as body paragraphs, and the wireframe's card renderer only showed three generic ones. Now it's four explicit cards, each carrying its real differentiator, so headline and card count match.
The four: (1) built for young people + no eviction at 25, (2) strengths-based / WHO functioning framework, (3) neurodiversity-affirming, (4) young person in the room. Content unchanged from the approved paragraph version — just restructured into cards so the count is honest and it's scannable.
Flag — [CLIENT TO CONFIRM] how far does continuing care extend?
[CLIENT TO CONFIRM] "You stay with us" is a real commitment and should be accurate. Indefinite, or a practical upper limit? All services, or only some (e.g. continuing psychiatry but not new assessments)? Vanessa likely knows operationally. Happy to make it precise — but the current wording promises continuity, so it needs to be true.
Note — X2 synonym bridge across sections
With CLN-HOME-09 running directly above, the WHO functioning framework is explained before it's used here — X2 synonym-bridge across two sections. Nobody aged 15 knows what ICF is, and nobody should have to.
What's different here
Four things you won't get everywhere
Built for young people, start to finish
New patients start with us between 12 and 24, and everything here is designed for that age group — including the way we talk. And we don't hand you over at 25: if you're already with us and cross that line, you stay with us. Care shouldn't stop because of a birthday.
Strengths-based, and we mean it
That's the WHO functioning framework we just described — looking at what you can do and what gets in the way, not only what's broken. The difference between "you have ADHD" and "here's what ADHD actually does to your week, and here's what helps."
Neurodivergent-affirming
We're not trying to make you less autistic or less ADHD. We're trying to make your life work. The whole practice is built with ADHD and autism in mind, not as an afterthought.
You're in the room
Decisions about you get made with you. If you're under 18 there are legal limits on that, and we'll be upfront about exactly what they are — before you tell us anything, not after.
CLN-HOME-07
Dr Jarek — personal introduction
P10 · Hero → content + mediaFounder portrait
SEO — slug, title, meta, keywords, schema
kw child and adolescent psychiatrist perth · paediatric psychiatrist perth schema Person — AHPRA identifier, qualifications, sameAs
[CLIENT — JAREK WRITES THIS] Wireframe: "real voice, not corporate; humanise clinical leadership; why he founded VOIX; differentiate from generic psychiatric practice; builds pre-appointment trust." This is the one section on the site that cannot be ghostwritten convincingly. The whole page is a promise that you'll be treated as a person by a person. If the founder's own introduction reads as agency copy, the promise is broken on the page where it's being made. Recommend: Jarek writes a rough version in his own words, we clean it up without flattening it.
Who started this
Dr Jarek Hryniewicki
Consultant psychiatrist. Founder. The reason any of this exists.
[First person, 3–4 short paragraphs. Why he started VOIX. What he got tired of. What he thinks clinical care for young people should feel like. Written by him, or drafted and heavily edited by him — not written about him.]
[Credentials sit at the bottom, present but not leading: qualifications, AHPRA registration, Curtin / Perron affiliations.]
More about the team
▨ Feature image / video
CLN-HOME-08
Clinical team profiles
P4 · Card gridProfile cards
SEO — slug, title, meta, keywords, schema
kw child mental health practitioner · psychologist perth schema Person (per clinician) — E-E-A-T signals, AHPRA identifier (schema only, not visible), links to /about/team/[name]
Updated — AHPRA numbers removed from visible copy (per feedback)
Their note: no need to display AHPRA numbers. Removed from the visible card fields and from the section intro.
Kept in schema, deliberately. The AHPRA identifier stays in the Person structured data — it's an E-E-A-T signal Google uses to verify that health content comes from real registered practitioners, and it costs nothing since nobody sees it. Invisible to readers, useful to search. Same principle as the X1 keyword rule.
Flag — [CLIENT TO CONFIRM] which clinicians appear here vs. the full team page
[CLIENT TO CONFIRM] Team roster. Links through to the Shared team pages (SHR-TEAM-01), so this is a summary grid, not a duplicate. Confirm which clinicians appear here vs. on the full Shared team page.
The clinicians
Who you'd actually be seeing
Photos, what they do, what each of them is into. Real photos of real people, not stock images of strangers in cardigans.
Rewritten per feedback — registration as baseline, not headline
Their note:"No need for AHPRA — it is given, we are all registered, it's part of our accreditation process. We could state that everyone here is VOIX accredited with all the tools and skills required... familiar with ICF models and well grounded in neurodiversity."
Applied, with one adjustment — see the flag below. Registration is now stated as the baseline and the differentiator is what's added on top: ICF training, neurodiversity-affirming practice, experience with young people. That's the substance of what they described.
Flag — [DECISION] I avoided the phrase "VOIX accredited" — here's why
Worth a moment, because I've deviated slightly from the wording they suggested.
"VOIX accredited" is self-certification — VOIX vouching for VOIX. In a section whose entire job is external assurance, that's a weaker claim than the one it replaces, and a sceptical parent may read it as marketing language. AHPRA's value is precisely that it isn't us.
What I've written instead keeps their substance (ICF, neurodiversity, youth experience as the real differentiators) while leaving registration stated plainly as a baseline. Nobody's credential numbers are displayed, per CLN-HOME-08.
Their point is fair though: leading with AHPRA is dull and slightly defensive. The rewrite demotes it rather than deleting it.
If they'd prefer the literal "VOIX accredited" phrasing, I'll use it — but I'd want it defined on the page (accredited in what, by whom), otherwise it invites the question it's meant to close. Their call.
⚠ LEGAL + CLINICAL — the under-18 paragraph still needs counsel
[LEGAL + CLINICAL] Unchanged and still the hardest sentence on the Clinic site: parental rights and youth autonomy genuinely conflict, and the copy has to be honest about it without frightening either party. Client's legal counsel must approve — not agency-drafted. Wireframe: "AHPRA, Privacy Act 1988, age-appropriate consent, parental access controls; plain language not legal jargon."
Also note: if VOIX SYNC (CLN-HOME-04) interacts with under-18s, its consent and data handling must align with whatever is decided here.
Note — the strongest sentence in the section
"We'll tell you what gets shared before you tell us anything" is the single most trust-building line available to a youth mental health service — and it's what most services don't do. Keep it whatever else changes.
The formal bit
Your rights, plainly
Everyone here is registered, and trained beyond that. Registration is the baseline — every clinician holds it. What we add on top: everyone working here is trained in the WHO functioning framework (the ICF, described above), grounded in neurodiversity-affirming practice, and experienced with young people and the people around them. That combination is the point.
What you tell us is confidential — with legal limits, which we'll explain properly rather than burying in a PDF.
If you're under 18: your parents have some rights to information, and so do you. These two things are in tension and we won't pretend otherwise. We'll tell you exactly what gets shared, before you tell us anything.
If something goes wrong, here's how to complain — to us, and to the regulator if we don't sort it out. [CLIENT TO CONFIRM — process]
CLN-HOME-12
Cross-link — meet VOIX Studio
P6 · Strip / bannerCross-link → Studio
SEO — slug, title, meta, keywords, schema
kw mental health coaching · youth coaching perth schema —
⚠ Clinical / safety — [CLINICAL — CONSISTENCY]
[CLINICAL — CONSISTENCY] Third place "Studio isn't therapy" appears (with SHR-HOME-05 and STU-HOME-03). All three must be reviewed together and say the same thing. Risk: "a gentler way in" could be read as Studio being a waiting room for Clinic — which the brand explicitly rejects. It's phrased as an option, not a lesser option, but this is the exact sentence where that distinction gets lost. Jarek's eye.
Note — Wireframe:
Wireframe: "Not ready for clinical care? Studio might be the right first step. Prevent visitor drop-off; two-door principle." I've followed the wireframe's own framing here — including "first step," which is the phrase that carries the risk I've flagged. Worth deciding whether the wireframe's wording survives.
Not ready for clinical? Studio might be the right first step.
No referral. No diagnosis. No GP. Just coaching, workshops, and a room to make things in — with people who know what they're doing.
It isn't therapy, and we'd never pretend it was. But for a lot of people it's the thing that actually helps, and for some it's a gentler way in.
Show me the Studio
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
☎ CRISIS STRIP
If you need help right now
These lines are open 24 hours. They are not VOIX — they're staffed by people trained for exactly this.
The routing page. Sends people to one of three category pages. Also where the two hardest facts live: you need a GP referral, and it costs money.
CLN-SVC-01
Services overview intro
P1 · HeroStandard
SEO — slug, title, meta, keywords, schema
slug /clinic/services title Clinic services — youth psychology, assessment & psychiatry, Perth meta Youth psychologist, psychological assessment, and child & youth psychiatry for ages 12–24. GP referral required. South Perth. kw children's mental health services (meta) · mental health clinic perth schema CollectionPage + ItemList
Note — Wireframe:
Wireframe: "orient visitors; three service categories explained in one paragraph each; set GP referral expectation upfront." The referral fact is stated in the intro rather than in its own section further down. That's the anti-dark-pattern rule: the cost of entry goes at the top, not after you've been sold.
Clinic services
Everything we do, and who it's for
Three categories. Each one leads somewhere more specific. If you already know what you need, go straight there — if you don't, that's completely normal, and the quiz will sort it out faster than reading all of this.
CLN-SVC-02
Services card grid — 3 categories
P4 · Card gridIcon cards (3 categories)
SEO — slug, title, meta, keywords, schema
kw children's psychologist near me (2,800) · autism spectrum disorder diagnosis (2,400) · assessments for autism (1,300) · adhd assessment perth · occupational therapy young people · functional capacity assessment schema ItemList → MedicalTherapy + MedicalTest
Restructured to match CLN-HOME-03 (per feedback)
Same feedback applied here as on the homepage grid — organised by discipline (psychologists, OTs, psychiatrists, other allied health) rather than by invented service names, with assessments broken out separately because they cut across disciplines.
This closes the "Child & Youth Psychiatrist" naming question entirely. That label no longer appears anywhere in visible copy — the card is now just "Psychiatrists," which is accurate, cleaner, and sidesteps the child-word problem without needing the earlier homepage/L2 split. The keyword still lives in meta and slug.
The line under the assessment pills matters: it tells the reader that assessments aren't a fourth department but something the same team does — which is what they described.
Flag — [STRUCTURE] this changes the L2 URL architecture
[FOR MICHAŁ / CHRISTIAN — worth a decision] Reorganising by discipline changes the category slugs: /clinic/services/psychology, /occupational-therapy, /psychiatry rather than the earlier /youth-psychologist, /psychological-assessment, /child-youth-psychiatrist.
The open question is where assessments live. Two options: (a) assessments become their own L2 category (/clinic/services/assessments) with ADHD/ASD/functional/medicolegal as L3 pages beneath — this is SEO-strongest, since "autism spectrum disorder diagnosis" (2,400) and "assessments for autism" (1,300) are among the highest-volume terms on the whole site and deserve dedicated pages; or (b) assessments sit inside each discipline's page, which matches how the clinic actually works but splits the keyword value.
I'd recommend (a) — a dedicated assessments category, cross-linked from each discipline. But it changes the sitemap, so it's your call before the L3 pages get written.
▨ Icon
Psychologists
Talking therapy and psychological assessment — anxiety, low mood, social anxiety, and the things that are hard to put a name to. Mostly CBT: evidence-based, not vibes.
▨ Icon
Occupational therapists
Therapy and assessment aimed at how you function day to day — routines, sensory needs, the demands of school or work. Practical, not abstract.
▨ Icon
Psychiatrists
Medical psychiatry. Diagnosis, medication where it's useful, ongoing review by an actual doctor.
▨ Icon
Other allied health
[CLIENT TO CONFIRM — which disciplines to name]
CLN-SVC-03
GP referral requirement — explainer
P5 · Process / stepsReferral explainer
SEO — slug, title, meta, keywords, schema
kw mental health gp perth · mental health treatment plan schema HowTo + FAQPage
Resolved — button destinations (per feedback)
Michał asked where "Show me what to say" links. Now explicit, and split into two:
Primary — "Walk me through getting a referral" → the new reusable REF-PATH-01 block, which handles all three situations (have one / need one / no GP). This is the fuller journey.
Secondary — "Just show me what to say to my GP" → the one-page script (the literal sentences to say), for people who only need that and don't want the whole walkthrough.
So the referral-pathway explainer gets its own prominent button, as requested, and the quick-script stays available for people already most of the way there.
Flag — [CLIENT TO CONFIRM] GP script wording (Jarek + Vanessa)
[CLIENT TO CONFIRM] Is the suggested GP script clinically and administratively correct for WA? "Mental Health Treatment Plan" vs. "referral to a psychiatrist" are different pathways with different Medicare implications. Getting this wrong sends people to a GP appointment that achieves nothing. Same underlying question as REF-PATH-01 — Jarek for the clinical pathway, Vanessa for the Medicare/admin mechanics.
The referral thing
Yes, you need a GP referral. Here's how to get one.
1
Step 1
2
Step 2
3
Step 3
4
Step 4
Walk me through getting a referralJust show me what to say to my GP
This section cannot ship without real numbers, and the questions below are the fastest way to get there.
For Vanessa (BBus Acc+Fin — this is her domain): 1. What is the actual gap fee (out-of-pocket after Medicare rebate) per service — psychology, psychiatry, assessment? A single figure or a range each. 2. Are any services bulk-billed for any cohort (concession, under-18, financial hardship)? 3. What does a full ADHD/autism assessment cost, and is that one fee or staged? 4. Private health — which funds, what item numbers, roughly what rebate? 5. NDIS — self-managed / plan-managed / agency-managed accepted? Which line items? 6. Cancellation fee? (If there is one, we state it upfront — that's the whole principle.)
For Jarek (clinical): 7. Which item numbers apply to which service, so the Medicare rebate figures are correct? 8. Any services with no rebate at all (so we don't imply one)?
Why publish this at all — the case for Jarek & Vanessa: most private psychiatry practices write "fees on enquiry." Publishing real gap fees is unusual — which is exactly why it's on-brand. It reduces enquiry load (Vanessa's team fields fewer "how much?" calls), it builds trust with anxious parents at the exact moment they're deciding, and it's the anti-dark-pattern principle made concrete. "Fees vary, contact us" is the single most common dark pattern in private healthcare. VOIX not doing it is a differentiator worth the discomfort.
Note — the "on purpose" line is the brand statement here
"We put this number here, in this size, on purpose" — small piece of self-aware honesty that turns a compliance section into a brand statement. Costs nothing, says everything. Keep it whatever the numbers turn out to be.
Money
What it costs. All of it, upfront.
[CLIENT TO CONFIRM — full fee schedule]
Medicare rebates apply to most services with a valid referral. Private health may cover some. NDIS — [CLIENT TO CONFIRM].
The gap fee — the bit you actually pay — is [X] per session. We put this number here, in this size, on purpose. You should not have to ring up to find out what something costs.
Label
value / number
Label
value / number
Label
value / number
CLN-SVC-05
Triage quiz CTA
P6 · Strip / bannerCTA (quiz)
CLN-SVC-06
Cross-link to Studio
P6 · Strip / bannerCross-link → Studio
Flag — [CONSISTENCY]
[CONSISTENCY] Fourth "Studio isn't therapy" instance. Shorter than CLN-HOME-12 but must not contradict it. All instances reviewed as one set.
Not ready for clinical care?
Studio needs no referral, no GP, and no diagnosis. It isn't therapy — but it might be what you're actually after.
Template — repeats 3× (Youth Psychologist / Psychological Assessment / Child & Youth Psychiatrist). Copy below is written for Youth Psychologist as the worked example. The other two follow the same skeleton with their own content.
CLN-CAT-01
Category hero + primary CTA
P1 · HeroService-template
SEO — slug, title, meta, keywords, schema
slug /clinic/services/youth-psychologist title Youth psychologist Perth — therapy for ages 12–24 | VOIX Clinic meta Evidence-based psychological therapy for young people 12–24. Anxiety, low mood, social anxiety. Children's psychologist services, South Perth. kw children's psychologist near me (2,800) · child therapists near me (530) · youth psychologist perth schema MedicalTherapy + MedicalWebPage
Note — Wireframe:
Wireframe: "Category name, one-line scope, who it is for; drive immediately to either specific service or booking." The X1 split at its clearest: the two highest-volume keywords on the whole site (2,800 + 530, both containing "child") sit entirely in slug and meta. The H1 never says "child," never says "psychologist," and speaks directly to the actual fear — who do I even talk to about this?
Youth Psychology · Ages 12–24
Someone to talk to who's actually trained for it
Not a friend, not an app, not a well-meaning teacher. A psychologist who does this for a living and knows what works.
I think I need thisWhat actually happens?
GP referral needed. Medicare rebates apply.
CLN-CAT-02
What this category covers
P2 · Centred narrativeWith bullet list
SEO — slug, title, meta, keywords, schema
kw therapist for social anxiety (1,100) · social anxiety disorder treatment (1,100) · anxiety therapy perth schema MedicalCondition (per condition listed)
Note — X2 synonym bridge, working exactly as designed.
X2 synonym bridge, working exactly as designed. The everyday description comes first, in the reader's language. The clinical terms follow, explicitly framed as "the words that go in the notes" — which captures the high-volume search terms honestly, while telling the reader they don't have to adopt them. That last sentence is the brand in miniature.
What this covers
The stuff people come to us with
Anxiety, including the kind where you can't explain what you're anxious about. Social anxiety. Low mood. Panic. Trouble sleeping that isn't about sleep. Not coping at school or uni. Feeling flat about things you used to care about.
Some clinicians would call these anxiety disorders, social phobia, major depressive disorder. Those are the words that go in the notes. They're not the words you have to use.
CLN-CAT-03
Individual service cards grid
P4 · Card gridIndividual service cards
SEO — slug, title, meta, keywords, schema
schema ItemList → each L3 MedicalTherapy
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Wireframe: "Each L3 service page as a card; condition name, brief description, CTA; scannable; drives to specific service pages."Full L3 service list required — this determines how many L3 pages exist, which drives the whole build scope. Currently unknown.
Note — Card descriptions are one line each, in plain language, no cl…
Card descriptions are one line each, in plain language, no clinical terms. "When everything's gone grey" will do more for recognition than "major depressive disorder" ever could — and the clinical term is already captured in the L3 page's meta.
More specifically
Pick the one that sounds like you
Social anxiety therapy
When people are the hard part.
Anxiety therapy
When the worry doesn't have an object.
Depression & low mood
When everything's gone grey.
[Further L3 services]
[CLIENT TO CONFIRM — full list]
CLN-CAT-05
Meet the specialists
P4 · Card gridProfile cards
SEO — slug, title, meta, keywords, schema
kw child adolescent psychologist perth (meta) schema Person — E-E-A-T
Note — Wireframe:
Wireframe: "Relevant clinician profiles for this category; humanise care; build pre-booking connection." Filtered by category, not the full team — seeing three psychiatrists on a psychology page dilutes the "these are your people" effect.
Who you'd see
The people who actually do this
Only the clinicians who work in this category. Photo, credentials, AHPRA number, and what they're particularly good at.
▨ Photo
[Clinician]
Relevant to this category only
▨ Photo
[Clinician]
Relevant to this category only
CLN-CAT-06
Referral & access info
P7 · List / utilityReferral & access rows
SEO — slug, title, meta, keywords, schema
kw mental health gp perth · psychologist referral schema —
Changed — referral now a prominent button (per feedback)
Per Michał: the referral action was a weak inline "[link]". Now it's a proper button — "Walk me through getting a referral" → the reusable REF-PATH-01 block — with the sentence above it given its own space rather than buried in a list. Medicare and waiting info sit below as secondary detail. The referral is the thing most people are stuck on, so it gets the button; the rest is reference.
Flag — [CLIENT TO CONFIRM] wait times (per category)
[CLIENT TO CONFIRM] Wait times per category. These differ (psychiatry is usually longest) — so this is a per-page number, not a site-wide one. Vanessa likely holds the current figures.
Getting in
Referral, cost, waiting
GP referral: required for this service. If you're not sure how to get one, we walk you through every situation — it's more straightforward than it looks.
Label
value / number
Label
value / number
Label
value / number
CLN-CAT-07
Category-level FAQ
P9 · FAQ accordionCategory
SEO — slug, title, meta, keywords, schema
kw Long-tail question keywords per category — source from keyword sheet schema FAQPage — high SERP value, rich snippets
Absurdism · Clinic 2/3.
Absurdism · Clinic 2/3. "It's what they went to university for" — light, but it does real work: it relieves the reader of the obligation to arrive articulate. The fear isn't the appointment, it's not having the words. This tells them the words are the clinician's job, not theirs.
Wireframe: "5 most common questions for this category; pre-empt objections; SEO long-tail value." These questions are chosen for what young people actually worry about, not what a clinic wants to explain. "Do I have to tell my parents?" is first because for a 15-year-old it is genuinely the first question.
⚠ Clinical / safety — [CLINICAL REVIEW]
[CLINICAL REVIEW] The parental-disclosure answer must be legally precise, not just reassuring. Get this wrong and a young person discloses something on a false understanding of confidentiality. Legal + clinical sign-off.
Questions people actually ask
FAQ
+
Do I have to tell my parents?
+
What if I don't know what's wrong with me?
+
Will I have to take medication?
+
How long does it take?
+
What if I don't like my psychologist?
CLN-CAT-08
Book appointment CTA
P6 · Strip / bannerBooking CTA
Flag — [CHECK]
[CHECK] "Book an appointment" is a command CTA — it breaks the reader's-voice house rule (2.3). But it's also the primary conversion point and the wireframe names it explicitly. Options: keep it (transactional clarity beats voice at the moment of booking), or switch to "I'm ready to book." My recommendation: keep the command here. At the booking step, ambiguity is unkind — the person has decided, and they want the button that obviously books the thing. Voice serves the reader; here the reader is served by plainness.
Ready when you are
You'll need your GP referral. If you haven't got one yet, start there — no rush.
Template — repeats per L3 service. Worked example below: social anxiety therapy, under Youth Psychologist. This is the deepest SEO layer — where the specific clinical keywords convert.
CLN-SVCPAGE-01
Service hero + primary CTA
P1 · HeroService-template
SEO — slug, title, meta, keywords, schema
slug /clinic/services/youth-psychologist/social-anxiety-therapy title Therapist for social anxiety — young people 12–24, Perth | VOIX meta Evidence-based CBT for social anxiety and social phobia. Youth psychology, South Perth WA. GP referral required. kw therapist for social anxiety (1,100) · social anxiety disorder treatment (1,100) · cbt for social anxiety (210) schema MedicalTherapy + MedicalCondition
Note — Wireframe:
Wireframe: "Service name, one-line value proposition, who it is for; highest-intent page — convert immediately." H1 carries zero clinical language. Eyebrow, slug, title, meta and schema carry all of it. This is X1 in its purest form — and it's the page where the tension is sharpest, because it's the highest-intent commercial page on the site.
Social anxiety · CBT · Ages 12–24
When people are the hard part
You're not bad at this. It's just much louder in your head than it is out there. Therapy that turns the volume down — at your pace, not a clinic's.
I think this is me
GP referral needed. Medicare rebates apply.
CLN-SVCPAGE-02
What this service is — plain language
P2 · Centred narrativePlain
SEO — slug, title, meta, keywords, schema
kw cbt for social anxiety (210) · social phobia treatment schema MedicalTherapy
Note — Wireframe:
Wireframe: "Demystify the specific clinical service; what happens, what to expect." "It is not someone nodding at you for an hour" — pre-empts the most common misconception about therapy among people who've never had it. The X2 synonym bridge lands in the last line: clinical terms introduced, deflated, moved past.
What it actually is
What we'd actually do
You'd see a psychologist, regularly, for about an hour at a time. Most of it is talking. Some of it is practising things — small, specific, not thrown-in-at-the-deep-end.
The method is called CBT — cognitive behavioural therapy. It's the most-studied treatment there is for this, and the short version is that it works on the loop between what you think, what you feel, and what you then do about it. It is not someone nodding at you for an hour.
Some clinicians call this social phobia or social anxiety disorder. Same thing.
CLN-SVCPAGE-03
Who it is for
P2 · Centred narrativeWho it is for
SEO — slug, title, meta, keywords, schema
kw social anxiety symptoms · social anxiety teenager schema —
Note — Wireframe:
Wireframe: "Age, presenting needs — framed as an invitation not clinical criteria; help young people self-select with confidence." Recognition beats criteria. A list of DSM symptoms tells you whether you qualify. A description of rehearsing conversations tells you you've been seen — and that's what makes someone book.
Flag — [CLINICAL REVIEW]
[CLINICAL REVIEW] This is written to maximise recognition, which risks over-identification — plenty of people who rehearse conversations don't have a disorder. Worth Jarek deciding whether a "this doesn't necessarily mean you have a diagnosis" line is needed, or whether that's over-cautious and undercuts the section.
Who this is for
Sound familiar?
You rehearse conversations before you have them. You've cancelled things because the getting-there was worse than the thing. Group chats are fine, rooms are not. You've been called shy so many times it's basically your name now.
You're 12 to 24. It's been going on long enough that it's not a phase, and you've probably been managing it by avoiding things — which works, right up until the point where it's shrunk your life.
CLN-SVCPAGE-04
What to expect — step by step
P5 · Process / stepsWhat to expect
SEO — slug, title, meta, keywords, schema
schema HowTo
Note — Wireframe:
Wireframe: "GP referral → intake → this specific service; ongoing care; reduce fear of the unknown; honest misrepresentation." Step 5 matters more than it looks. The fear of therapy isn't just starting — it's never being allowed to stop. Naming a normal ending, and a normal return, defuses it.
No surprises
Exactly what happens
1
GP referral.
The script's here if you need it. [link]
2
Intake call.
Ten minutes. We work out who you should see. You don't have to perform anything.
3
First session.
You talk, they listen, nobody makes you do an exercise on day one. You'll leave with a rough sense of the plan.
4
The work.
Weekly-ish, then less often as things get easier. Some homework — small things, in your own life, at your own pace.
5
Ending.
You stop when it's done, not when we say so. Plenty of people come back later for a top-up. That's normal, not a relapse.
CLN-SVCPAGE-05
Meet the clinician(s) for this service
P4 · Card gridProfile cards
SEO — slug, title, meta, keywords, schema
schema Person — E-E-A-T, specialty markup
Note — Filtered to this service specifically.
Filtered to this service specifically. Wireframe: "build pre-appointment connection." On the highest-intent page, seeing the actual face of the actual person is worth more than any amount of reassurance copy.
Who you'd see
The people who do this specific thing
▨ Photo
[Clinician]
Specialises in this service. Photo, AHPRA no., what they're into.
CLN-SVCPAGE-06
Referral & Medicare info
P7 · List / utilityReferral & Medicare
SEO — slug, title, meta, keywords, schema
kw medicare mental health rebate · psychologist gap fee perth
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Per-service fee. Repeated at L3 because a visitor may land here directly from search and never see the L2 fees page.
Referral and cost
GP referral required.Medicare rebate applies. Gap fee: [X] per session. Private health: [CLIENT TO CONFIRM]. NDIS: [CLIENT TO CONFIRM].
Label
value / number
Label
value / number
Label
value / number
CLN-SVCPAGE-07
Service-specific FAQ
P9 · FAQ accordionService
SEO — slug, title, meta, keywords, schema
kw Question-form long-tail — source per service from keyword sheet schema FAQPage — rich snippet opportunity
Absurdism · Clinic 3/3.
Absurdism · Clinic 3/3. "A different kind of therapy and a different film" — dismantles the couch-and-childhood cliché that most people's idea of therapy comes from, in eight words. Clinic budget now full.
"Will they make me do public speaking?" goes first because, for social anxiety specifically, it is the actual fear that stops people booking.
FAQ
+
Will they make me do public speaking?
+
Is social anxiety just shyness?
+
How long does CBT take?
+
Do I have to talk about my childhood?
CLN-SVCPAGE-08
Book appointment CTA (sticky / repeated)
P6 · Strip / bannerSticky booking CTA
Flag — [SAME AS CLN-CAT-08]
[SAME AS CLN-CAT-08] Command CTA. Recommend keeping it plain at the booking moment. One decision, applied to both.
⚠ Clinical / safety — [ANTI-DARK-PATTERN — WATCH]
[ANTI-DARK-PATTERN — WATCH] Wireframe specifies sticky and repeated. A sticky CTA that follows you down the page is standard conversion practice — and it sits uncomfortably close to pressure. Recommend: sticky, but it must never animate, pulse, expand, or acquire urgency language. Present and available, not insistent. This is a real design constraint for Christian, not a copy note.
Ready when you are
Book an appointment
CLN-SVCPAGE-09
In-depth SEO content (expandable)
S1 · SEO content sectionExpandable READ MORE
SEO — slug, title, meta, keywords, schema
schema MedicalWebPage / MedicalCondition — this block carries the page's primary ranking content note keyword-rich but human; the H1 and preview address the young person, depth serves search
Changed to an expandable READ MORE block (per feedback)
Per Michał: this section is now an expandable "Read more" block so it doesn't present as a wall of text.
What changed: previously this slot held a dev/schema note. It's been repurposed into what an L3 service page actually needs here — the in-depth SEO content section (the S1 component in the library). A short preview shows by default; the substantial keyword-rich body sits behind "Read more."
Why this pattern: service pages need long-form content to rank, but long-form content buried above the booking CTA hurts the anxious reader who just wants to book. Collapsing it resolves the tension — depth for search and for the reader who wants it, brevity for the reader who doesn't. It's also more accessible (ADHD-friendly — no wall of text; the reader chooses to expand).
The dev/schema requirements that used to live here haven't been lost — they're build instructions and belong in the dev handoff, not on the page. Preserved in the flag below.
Note — Christian: the "Read more" is progressive disclosure, not an accordion
Preferably a smooth expand (the preview stays, the rest reveals below it) rather than a full accordion that hides everything including the intro. The first 2–3 sentences should always be visible — they're the human summary — with only the depth collapsed. On mobile especially this keeps the page calm.
Flag — [DEV] schema requirements for this L3 page (moved here from page content)
[DEV — build instruction, not page copy] These were previously shown as an on-page section by mistake. They belong in the build. Required schema per L3 service page: · FAQPage on the FAQ block (rich snippets) · MedicalClinic — org-level · Person — clinician, with AHPRA identifier + specialty (schema only, not visible) · MedicalTherapy — the service · MedicalCondition — the condition treated · BreadcrumbList — Clinic → Services → Category → Service
More detail, if you want it
The longer explanation
[Opening 2–3 sentences visible by default — a plain-English summary of this service: what it treats, who it's for, and how it works at VOIX. Written for a young person first, with the clinical keywords woven in naturally rather than stacked.]
Read more ▾
▤ [expandable in-depth SEO content — collapsed by default]
CLN-SVCPAGE-10
Related services (same category)
P4 · Card gridRelated services
Note — Wireframe:
Wireframe: "2–3 related L3 service cards from same parent category; reduce dead ends; internal SEO linking." Same category only — sending someone from social anxiety to a psychiatry page would be a routing error, not a helpful suggestion.
Tacklit integration. Almost no VOIX copy — but the framing around the embed matters more than it looks.
CLN-BOOK-01
Appointment booking system (Tacklit)
P8 · Standard formTacklit iframe (full-page)
SEO — slug, title, meta, keywords, schema
slug /clinic/book title Book an appointment — VOIX Clinic, South Perth kw — minimal. noindex recommended. schema —
Changed — pure iframe, no content (per feedback)
Per Michał: the booking page is entirely an iframe for the external Tacklit system — no VOIX-authored content, no hero, no copy. This section is now just a placeholder marking that the whole page body is the embed. Christian: full-width iframe, VOIX global nav + crisis footer around it, nothing in between.
⚠ Privacy — sits with VOIX + Tacklit, not the agency
[PRIVACY] Tacklit is a third-party clinical booking system handling health information. Data flow, consent wording, and Privacy Act 1988 compliance sit with VOIX and Tacklit — not the agency. The privacy notice at point of booking must be VOIX-approved. Because it's an iframe, the sensitive data stays inside Tacklit and never touches Webflow — which is the correct architecture.
▨ ▤ Full-page iframe embed (Tacklit) — no VOIX copy