VOIX — Clinic Space · Low-fidelity Prototype

Full copy and visible SEO, laid into the mapped components. Left column shows the copy section ID (for feedback) and the component chosen. Only images are placeholders — all copy, CTAs, SEO boxes, page notes and review flags are the real, reviewable content.

copy section IDmapped component (P#/C#)amber = imperfect fit▨ placeholder image · + expandable note

VOIX — Clinic Space

Phase 1 · AI-assisted copy + IA · Draft for review · July 2026

CLN-XXX-00 — section ID, quote this in feedback Light theme = Clinic register Mono text = SEO layer (invisible to visitors) Amber = needs a decision Red = clinical / safety Purple = I inferred this, check it
How to read this. Deliberately rough. Copy in the order it appears, following the Figma wireframes. Nothing reordered or invented structurally. Purple flags mark inferences — places where I couldn't read the wireframe's small annotation text at full resolution and made a judgement. Those are the ones to check against Figma first. Voice: Clinic is the more constrained register — clinically credible and calm. But the reader is still a young person, so it stays peer-level. It is not adult-facing copy.
LEVEL 1

Clinic Home

voix.com.au/clinic
13 sections. Establishes clinical trust without going cold. The whole page has to hold two things at once: "these people are properly qualified" and "this was written for me, not about me."
CLN-HOME-01
Hero — Clinic UVP + CTA
P1 · HeroService UVP + CTA
VOIX Clinic · Youth mental health · 12–24
Proper clinicians.
Who don't talk about you like you're not there.

Psychiatry, psychology and occupational therapy for young people 12 to 24. Strengths-based, which means we start with what you're good at — not a list of everything that's supposedly wrong.

I think I need this Not sure yet — help me work it out
You'll need a GP referral to book. We'll walk you through how to ask.
slug /clinic
title Youth mental health clinic Perth — psychiatry & psychology, VOIX Clinic
meta Strengths-based psychiatric and psychological care for young people 12–24. AHPRA-registered. South Perth WA.
kw mental health clinic · children's mental health services · youth mental health clinic perth
schema MedicalOrganization + MedicalClinic
Note — Wireframe asks for "fast, strengths-based psychiatric care fo…
Wireframe asks for "fast, strengths-based psychiatric care for young people 12–24; establish clinical trust; drive to triage or services." The trust signal here isn't credentials — it's the promise in the second line. Every young person who's been through the system knows the feeling of being discussed in the third person while sitting in the room. Naming it does more for trust than an AHPRA number does.
Flag — [X1 CHECK]
[X1 CHECK] "children's mental health services" is a target keyword (high volume, parent-intent). It appears in meta only — never in visible copy. Per the child rule, it must stay there.
CLN-HOME-02
Triage self-assessment entry
P12 · Interactive quizPlaceholder → /quiz
[QUIZ — OUT OF SCOPE]
Section shell retained. Triage handled separately.
Note — Wireframe:
Wireframe: "Route undecided visitors; confirm Clinic is the right pathway; or redirect to Studio; low-barrier first step." Note the redirect-to-Studio function — when the quiz is built, it must be genuinely willing to send people away from Clinic. That's the anti-dark-pattern principle at its most expensive.
CLN-HOME-03
Three service category cards
P4 · Card gridIcon cards (3 categories)
What we do
Three ways in

Have a scan. If none of them look quite right, that's what the quiz is for.

Youth Psychologist Talking therapy. Anxiety, low mood, the stuff that's hard to explain. Evidence-based — mostly CBT, sometimes other things. kw: children's psychologist near me (2,800)
Psychological Assessment Finding out what's actually going on. ADHD, autism, learning differences. A proper answer, not a guess. kw: psychological assessment · assessments for autism (1,300)
Youth Psychiatrist Medical psychiatry. Diagnosis, medication where it helps, ongoing review. A doctor, not a chatbot. kw (meta only): child psychiatrist perth
kw children's psychologist near me (2,800) · psychological assessment · child psychiatrist perth — all "child" terms live in meta/slug only
schema MedicalTherapy (×3), links to L2 category pages
Resolved — option B locked (per feedback)
Decided: visible name is "Youth Psychiatrist"; "child psychiatrist perth" is captured in slug and meta only, where the reader never sees it. A 22-year-old is never called a child in visible copy.

Note the split with CLN-SVC-02: Michał's call is that the full "Child & Youth Psychiatrist" is acceptable deeper in the funnel (the L2 services grid), because by then the reader is oriented and it's functioning as a formal service name. So: "Youth Psychiatrist" on the homepage card, "Child & Youth Psychiatrist" on the L2 grid. Applied. Christian: the nav/breadcrumb label should follow the homepage version ("Youth Psychiatrist") for consistency at the top level.
Note — Card copy is deliberately blunt.
Card copy is deliberately blunt. "A doctor, not a chatbot" is the kind of line that earns trust with a generation that has been offered a lot of apps and not many actual clinicians.
CLN-HOME-04
How Clinic works — step by step
P5 · Process / stepsVertical
No surprises
What actually happens, start to finish
  1. You get a GP referral. This is the bit people get stuck on — so we've broken it down by situation: whether you've already got a referral, need one from your GP, or don't have a GP at all. → Getting a referral (REF-PATH-01)
  2. We call you. A short intake chat. We work out what you need and who you should see. No assessment, no questions you have to prepare for.
  3. First appointment. Mostly talking. You tell us what's going on, in whatever words you've got. We won't rush you and we won't decide anything about you on day one.
  4. Assessment, if you need one. Takes longer, and we'll tell you exactly what's involved before it starts. You'll get a real answer at the end, not a shrug.
  5. Ongoing care. Regular sessions, reviewed with you. Your GP stays in the loop. You can stop at any point — you don't need our permission.
kw mental health gp perth · children's mental health services (meta only)
schema HowTo
Added — step 1 now links to the new referral pathway block (per feedback)
Per Michał: step 1 links to the new reusable REF-PATH-01 section (in Shared), which walks the visitor through the three referral situations. Keeps this step short while giving the stuck-at-referral reader a real route forward. Same block is reused on CLN-SVC-03.
Note — Wireframe's stated purpose:
Wireframe's stated purpose: "demystify the clinical pathway; reduce drop-off from anxious parents." Two audiences, one section. Steps 1 and 5 are for the parent (cost of entry, and permission to leave). Steps 2–4 are for the young person (what will actually be asked of me). Step 3's "in whatever words you've got" is doing the most work on the page — the fear isn't the appointment, it's not having the vocabulary for it.
CLN-HOME-05
Mission / why Clinic exists
P2 · Centred narrativeManifesto
Why this exists
We're not trying to fix you.

Most clinical services are extremely good at telling you what's missing. A diagnosis, a deficit, a list of things you can't do. All of it accurate, probably. None of it much use on a Tuesday.

VOIX Clinic is properly clinical — real psychiatrists, real assessments, real evidence-based treatment. We just don't think a diagnosis is the point. It's a piece of information. What we're actually interested in is what you can do with it.

kw youth mental health clinic · mental health clinic for youth
schema
Note — Wireframe:
Wireframe: "purpose statement in plain language; emotional connection before credentials; 'why we exist' not 'what we offer'; positions VOIX as purpose-led not transactional." The trap here is sounding anti-clinical — a mental health clinic that seems sniffy about diagnosis is not reassuring. Hence the middle paragraph, which puts the clinical credibility back before the pivot.
Flag — [CLINICAL REVIEW]
[CLINICAL REVIEW] "We're not trying to fix you" is a strong claim for a clinic to make. It's exactly right for the brand and it could read as dismissive of treatment to a nervous parent. Worth Jarek's eye specifically.
CLN-HOME-06
Why VOIX Clinic — differentiators
P4 · Card gridDifferentiators
What's different here
Four things you won't get everywhere

We only see 12 to 24. Not an adult clinic that also takes teenagers. Everything here is built for your age group, including the way we talk.

Strengths-based, and we mean it. The ICF framework — it looks at what you can do and what gets in the way, not just what's broken. It's the difference between "you have ADHD" and "here's what ADHD actually does to your week, and here's what helps."

Neurodivergent-affirming. We're not trying to make you less autistic or less ADHD. We're trying to make your life work.

You're in the room. Decisions about you get made with you. If you're under 18 there are legal limits on that, and we'll be upfront about exactly what they are.

kw youth mental health services · child psychological services (meta only)
schema
Note — Wireframe:
Wireframe: "ICF framework, strengths-based, neurodiversity-affirming, shared-care model; differentiates from deficit-based practice." The ICF acronym is introduced and immediately translated — X2 synonym-bridge in action. Nobody aged 15 knows what ICF is, and nobody should have to.
CLN-HOME-07
Dr Jarek — personal introduction
P10 · Hero → content + mediaFounder portrait
▨ Portrait photo
▨ Personal photo
Who started this
Dr Jarek Hryniewicki

Consultant psychiatrist. Founder. The reason any of this exists.

[First person, 3–4 short paragraphs. Why he started VOIX. What he got tired of. What he thinks clinical care for young people should feel like. Written by him, or drafted and heavily edited by him — not written about him.]

[Credentials sit at the bottom, present but not leading: qualifications, AHPRA registration, Curtin / Perron affiliations.]

More about the team
kw child and adolescent psychiatrist perth · paediatric psychiatrist perth
schema Person — AHPRA identifier, qualifications, sameAs
⚠ Clinical / safety — [CLIENT — JAREK WRITES THIS]
[CLIENT — JAREK WRITES THIS] Wireframe: "real voice, not corporate; humanise clinical leadership; why he founded VOIX; differentiate from generic psychiatric practice; builds pre-appointment trust." This is the one section on the site that cannot be ghostwritten convincingly. The whole page is a promise that you'll be treated as a person by a person. If the founder's own introduction reads as agency copy, the promise is broken on the page where it's being made. Recommend: Jarek writes a rough version in his own words, we clean it up without flattening it.
CLN-HOME-08
Clinical team profiles
P4 · Card gridProfile cards
The clinicians
Who you'd actually be seeing

Photos, credentials, AHPRA numbers, what each of them is into. Real photos of real people, not stock images of strangers in cardigans.

[Clinician]Name · Discipline · AHPRA no. · Areas of focus
[Clinician]Name · Discipline · AHPRA no. · Areas of focus
[Clinician]Name · Discipline · AHPRA no. · Areas of focus
Meet the team
kw child mental health practitioner · psychologist perth
schema Person (per clinician) — E-E-A-T signals, AHPRA no., links to /about/team/[name]
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Team roster and credentials. Links through to the Shared team pages (SHR-TEAM-01) — so this is a summary grid, not a duplicate. Confirm which clinicians appear here vs. the full Shared team page.
CLN-HOME-09
Clinical approach — ICF framework
P2 · Centred narrativeWith bullet list
How we actually work
The bit where we explain the framework

We use something called the ICF — the International Classification of Functioning. It's a World Health Organization framework, and the short version is this: a diagnosis tells you what condition you have. The ICF tells you what your life is actually like.

Two people with the same diagnosis can have completely different weeks. One's coping, one isn't, and the difference has nothing to do with the label. It's about what they can do, what's getting in the way, and what's already working.

So that's what we assess. Not just "what's the condition" but "what's the situation, and what would actually help."

kw child psychological services (meta) · mental health assessment perth
schema MedicalWebPage
Absurdism · Clinic 1/3.
Absurdism · Clinic 1/3. "The bit where we explain the framework" — earned because the section is genuinely dry, and pretending otherwise would be the more dishonest move.

A note on Clinic's budget: three is right, and I'd spend it cautiously. Clinic is where a parent decides whether to trust a psychiatric service with their child. That is the least receptive audience on the site for a joke. Every Clinic spend is placed in a section where the reader is clearly the young person, not the parent.
Flag — [CLINICAL REVIEW]
[CLINICAL REVIEW] My plain-English gloss of the ICF — "a diagnosis tells you what condition you have, the ICF tells you what your life is actually like" — is a simplification. It's the right simplification, I think, but Jarek should confirm it's clinically defensible before it goes on a psychiatric practice's website.
CLN-HOME-10
Clinical governance & compliance
P2 · Centred narrativeCounter-statement (governance)
The formal bit
Your rights, plainly

Everyone here is AHPRA-registered. You can look up any of our clinicians on the national register. We publish the numbers so you can.

What you tell us is confidential — with legal limits, which we'll explain properly rather than burying in a PDF.

If you're under 18: your parents have some rights to information, and so do you. These two things are in tension and we won't pretend otherwise. We'll tell you exactly what gets shared, before you tell us anything.

If something goes wrong, here's how to complain — to us, and to AHPRA if we don't sort it out. [CLIENT TO CONFIRM — process]

kw ahpra registered psychologist perth
schema MedicalOrganization — accreditation
⚠ Clinical / safety — [LEGAL + CLINICAL]
[LEGAL + CLINICAL] Wireframe: "AHPRA, Privacy Act 1988, age-appropriate consent, parental access controls; plain language not legal jargon; builds trust for parents AND GPs." The under-18 paragraph is the hardest sentence on the Clinic site — it has to be honest that parental rights and youth autonomy conflict, without frightening either party. Client's legal counsel must approve. Not agency-drafted.
Note — Telling a young person "we'll tell you what gets shared befor…
Telling a young person "we'll tell you what gets shared before you tell us anything" is the single most trust-building sentence available to a youth mental health service. It's also, notably, what most services don't do.
CLN-HOME-11
Social proof — parent & GP reviews
P4 · Card gridTestimonial cards
What people say
Not our words
[Parent testimonial]Consented. Attributed. Real.
[GP testimonial]Consented. Attributed. Real.
[Parent or young person]Consented. Attributed. Real.
kw mental health services perth reviews
schema Review / AggregateRating — only if genuinely collected
⚠ Clinical / safety — [CONSENT — CRITICAL]
[CONSENT — CRITICAL] Wireframe: "testimonials where consent obtained; peer validation for parents and referring GPs; reduces stigma barrier." Testimonials from mental health patients are an ethical minefield. Explicit, informed, revocable written consent — and consider whether a young person can meaningfully consent to having their mental health treatment publicised. Recommend: parent and GP testimonials only. No young-person testimonials, even consented. The reputational and ethical downside is enormous and the upside is marginal.
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Do consented testimonials exist yet? If not, this section can't ship — and fabricating them is not an option.
CLN-HOME-12
Cross-link — meet VOIX Studio
P6 · Strip / bannerCross-link → Studio
The other door
Not ready for clinical? Studio might be the right first step.

No referral. No diagnosis. No GP. Just coaching, workshops, and a room to make things in — with people who know what they're doing.

It isn't therapy, and we'd never pretend it was. But for a lot of people it's the thing that actually helps, and for some it's a gentler way in.

Show me the Studio
kw mental health coaching · youth coaching perth
schema
⚠ Clinical / safety — [CLINICAL — CONSISTENCY]
[CLINICAL — CONSISTENCY] Third place "Studio isn't therapy" appears (with SHR-HOME-05 and STU-HOME-03). All three must be reviewed together and say the same thing. Risk: "a gentler way in" could be read as Studio being a waiting room for Clinic — which the brand explicitly rejects. It's phrased as an option, not a lesser option, but this is the exact sentence where that distinction gets lost. Jarek's eye.
Note — Wireframe:
Wireframe: "Not ready for clinical care? Studio might be the right first step. Prevent visitor drop-off; two-door principle." I've followed the wireframe's own framing here — including "first step," which is the phrase that carries the risk I've flagged. Worth deciding whether the wireframe's wording survives.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED STRING · IDENTICAL ON ALL PAGES
If you need help right now

These lines are open 24 hours. They are not VOIX — they're staffed by people trained for exactly this.

Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000
LEVEL 2

Services — Clinic index

voix.com.au/clinic/services
The routing page. Sends people to one of three category pages. Also where the two hardest facts live: you need a GP referral, and it costs money.
CLN-SVC-01
Services overview intro
P1 · HeroStandard
Clinic services
Everything we do, and who it's for

Three categories. Each one leads somewhere more specific. If you already know what you need, go straight there — if you don't, that's completely normal, and the quiz will sort it out faster than reading all of this.

You'll need a GP referral for any of it. Saying that now rather than at the bottom of the page.

slug /clinic/services
title Clinic services — youth psychology, assessment & psychiatry, Perth
meta Youth psychologist, psychological assessment, and child & youth psychiatry for ages 12–24. GP referral required. South Perth.
kw children's mental health services (meta) · mental health clinic perth
schema CollectionPage + ItemList
Note — Wireframe:
Wireframe: "orient visitors; three service categories explained in one paragraph each; set GP referral expectation upfront." The referral fact is stated in the intro rather than in its own section further down. That's the anti-dark-pattern rule: the cost of entry goes at the top, not after you've been sold.
CLN-SVC-02
Services card grid — 3 categories
P4 · Card gridIcon cards (3 categories)
Youth Psychologist Talking therapy for anxiety, low mood, social anxiety, and the things that are hard to put a name to. Mostly CBT — evidence-based, not vibes. → /clinic/services/youth-psychologist
Psychological Assessment ADHD, autism, learning and cognitive assessments. A real answer, properly arrived at, that you can actually do something with. → /clinic/services/psychological-assessment
Child & Youth Psychiatrist Medical psychiatry. Diagnosis, medication where it's useful, ongoing review by an actual doctor. → /clinic/services/child-youth-psychiatrist
kw children's psychologist near me (2,800) · psychological assessment · child psychiatrist perth
schema ItemList → MedicalTherapy
Resolved — full "Child & Youth Psychiatrist" kept here (per feedback)
Per Michał: the full clinical name is fine at this depth — the reader is already in the services section, oriented, and it reads as a formal service name rather than an address. So the split is: homepage card = "Youth Psychiatrist"; this L2 grid = "Child & Youth Psychiatrist." The [SAME X1 CASE] flag is now closed.
Query resolved — what does "Show me more" do? (removed)
Michał asked what the "Show me more" button did — good catch, it did nothing useful. The three cards each already link to their own category page, so a separate "show me more" was redundant and unclear. Removed. Each card is its own affordance; the whole card is the click target. If a catch-all is wanted, better as "Not sure which? Take the 2-min quiz" pointing at triage — but that's the quiz, which is out of scope this phase.
CLN-SVC-03
GP referral requirement — explainer
P5 · Process / stepsReferral explainer
The referral thing
Yes, you need a GP referral. Here's how to get one.

This is the bit that stops most people, and it shouldn't. A referral is not a test. Your GP is not going to assess whether you're "bad enough." They write a letter.

What to do: book a standard GP appointment. Say: "I'd like a referral to a psychiatrist" or "I'd like a Mental Health Treatment Plan." That's the whole script. You don't have to explain everything, and you don't have to have it all worked out first.

Not sure which situation you're in? We've laid it out step by step — whether you've got a referral, need one, or don't even have a GP yet.

Walk me through getting a referral Just show me what to say to my GP
kw mental health gp perth · mental health treatment plan
schema HowTo + FAQPage
Resolved — button destinations (per feedback)
Michał asked where "Show me what to say" links. Now explicit, and split into two:

Primary — "Walk me through getting a referral" → the new reusable REF-PATH-01 block, which handles all three situations (have one / need one / no GP). This is the fuller journey.

Secondary — "Just show me what to say to my GP" → the one-page script (the literal sentences to say), for people who only need that and don't want the whole walkthrough.

So the referral-pathway explainer gets its own prominent button, as requested, and the quick-script stays available for people already most of the way there.
Flag — [CLIENT TO CONFIRM] GP script wording (Jarek + Vanessa)
[CLIENT TO CONFIRM] Is the suggested GP script clinically and administratively correct for WA? "Mental Health Treatment Plan" vs. "referral to a psychiatrist" are different pathways with different Medicare implications. Getting this wrong sends people to a GP appointment that achieves nothing. Same underlying question as REF-PATH-01 — Jarek for the clinical pathway, Vanessa for the Medicare/admin mechanics.
CLN-SVC-04
Medicare & fees overview
P7 · List / utilityFees / Medicare rows
Money
What it costs. All of it, upfront.

[CLIENT TO CONFIRM — full fee schedule]

Medicare rebates apply to most services with a valid referral. Private health may cover some. NDIS — [CLIENT TO CONFIRM].

The gap fee — the bit you actually pay — is [X] per session. We put this number here, in this size, on purpose. You should not have to ring up to find out what something costs.

kw psychologist cost perth · medicare mental health rebate
schema Offer / PriceSpecification
⚠ BLOCKING — questions for Jarek & Vanessa (fees)
This section cannot ship without real numbers, and the questions below are the fastest way to get there.

For Vanessa (BBus Acc+Fin — this is her domain):
1. What is the actual gap fee (out-of-pocket after Medicare rebate) per service — psychology, psychiatry, assessment? A single figure or a range each.
2. Are any services bulk-billed for any cohort (concession, under-18, financial hardship)?
3. What does a full ADHD/autism assessment cost, and is that one fee or staged?
4. Private health — which funds, what item numbers, roughly what rebate?
5. NDIS — self-managed / plan-managed / agency-managed accepted? Which line items?
6. Cancellation fee? (If there is one, we state it upfront — that's the whole principle.)

For Jarek (clinical):
7. Which item numbers apply to which service, so the Medicare rebate figures are correct?
8. Any services with no rebate at all (so we don't imply one)?

Why publish this at all — the case for Jarek & Vanessa: most private psychiatry practices write "fees on enquiry." Publishing real gap fees is unusual — which is exactly why it's on-brand. It reduces enquiry load (Vanessa's team fields fewer "how much?" calls), it builds trust with anxious parents at the exact moment they're deciding, and it's the anti-dark-pattern principle made concrete. "Fees vary, contact us" is the single most common dark pattern in private healthcare. VOIX not doing it is a differentiator worth the discomfort.
Note — the "on purpose" line is the brand statement here
"We put this number here, in this size, on purpose" — small piece of self-aware honesty that turns a compliance section into a brand statement. Costs nothing, says everything. Keep it whatever the numbers turn out to be.
CLN-SVC-05
Triage quiz CTA
P6 · Strip / bannerCTA (quiz)
[QUIZ — OUT OF SCOPE]
CTA shell retained. Wireframe: "Not sure which service? 2-minute self-assessment. Catch undecided visitors before they bounce."
CLN-SVC-06
Cross-link to Studio
P6 · Strip / bannerCross-link → Studio
Not ready for clinical care?

Studio needs no referral, no GP, and no diagnosis. It isn't therapy — but it might be what you're actually after.

Show me the Studio
Flag — [CONSISTENCY]
[CONSISTENCY] Fourth "Studio isn't therapy" instance. Shorter than CLN-HOME-12 but must not contradict it. All instances reviewed as one set.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000
LEVEL 2 · TEMPLATE

Category page

voix.com.au/clinic/services/[category]
Template — repeats 3× (Youth Psychologist / Psychological Assessment / Child & Youth Psychiatrist). Copy below is written for Youth Psychologist as the worked example. The other two follow the same skeleton with their own content.
CLN-CAT-01
Category hero + primary CTA
P1 · HeroService-template
Youth Psychology · Ages 12–24
Someone to talk to who's actually trained for it

Not a friend, not an app, not a well-meaning teacher. A psychologist who does this for a living and knows what works.

I think I need this What actually happens?
GP referral needed. Medicare rebates apply.
slug /clinic/services/youth-psychologist
title Youth psychologist Perth — therapy for ages 12–24 | VOIX Clinic
meta Evidence-based psychological therapy for young people 12–24. Anxiety, low mood, social anxiety. Children's psychologist services, South Perth.
kw children's psychologist near me (2,800) · child therapists near me (530) · youth psychologist perth
schema MedicalTherapy + MedicalWebPage
Note — Wireframe:
Wireframe: "Category name, one-line scope, who it is for; drive immediately to either specific service or booking." The X1 split at its clearest: the two highest-volume keywords on the whole site (2,800 + 530, both containing "child") sit entirely in slug and meta. The H1 never says "child," never says "psychologist," and speaks directly to the actual fear — who do I even talk to about this?
CLN-CAT-02
What this category covers
P2 · Centred narrativeWith bullet list
What this covers
The stuff people come to us with

Anxiety, including the kind where you can't explain what you're anxious about. Social anxiety. Low mood. Panic. Trouble sleeping that isn't about sleep. Not coping at school or uni. Feeling flat about things you used to care about.

Some clinicians would call these anxiety disorders, social phobia, major depressive disorder. Those are the words that go in the notes. They're not the words you have to use.

kw therapist for social anxiety (1,100) · social anxiety disorder treatment (1,100) · anxiety therapy perth
schema MedicalCondition (per condition listed)
Note — X2 synonym bridge, working exactly as designed.
X2 synonym bridge, working exactly as designed. The everyday description comes first, in the reader's language. The clinical terms follow, explicitly framed as "the words that go in the notes" — which captures the high-volume search terms honestly, while telling the reader they don't have to adopt them. That last sentence is the brand in miniature.
CLN-CAT-03
Individual service cards grid
P4 · Card gridIndividual service cards
More specifically
Pick the one that sounds like you
Social anxiety therapyWhen people are the hard part.→ /clinic/services/youth-psychologist/social-anxiety
Anxiety therapyWhen the worry doesn't have an object.→ .../anxiety
Depression & low moodWhen everything's gone grey.→ .../depression
[Further L3 services][CLIENT TO CONFIRM — full list]
schema ItemList → each L3 MedicalTherapy
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Wireframe: "Each L3 service page as a card; condition name, brief description, CTA; scannable; drives to specific service pages." Full L3 service list required — this determines how many L3 pages exist, which drives the whole build scope. Currently unknown.
Note — Card descriptions are one line each, in plain language, no cl…
Card descriptions are one line each, in plain language, no clinical terms. "When everything's gone grey" will do more for recognition than "major depressive disorder" ever could — and the clinical term is already captured in the L3 page's meta.
CLN-CAT-04
Who this is for
P2 · Centred narrativeWho it is for
Who this is for
Is this you?

You're 12 to 24. Something's not right and it's been going on a while. Maybe you've named it, maybe you haven't.

You don't have to be in crisis to qualify. That's worth saying twice, because a lot of people wait until things are much worse than they need to be, on the assumption that they're not bad enough yet. There is no threshold. There is no queue you're jumping.

Parents and carers: yes, you can start this conversation. But the referral and the sessions belong to the young person, and the more it's their decision, the better it works.

kw teenage mental health services · youth counselling perth
schema
Note — Wireframe:
Wireframe: "Age range, presenting needs, honest and non-stigmatising; help visitors self-identify." The "you don't have to be in crisis to qualify" paragraph is doing the heaviest lifting on the page. It's the single most common reason young people delay — and stating it flatly, twice, is more useful than any amount of reassuring tone.
CLN-CAT-05
Meet the specialists
P4 · Card gridProfile cards
Who you'd see
The people who actually do this

Only the clinicians who work in this category. Photo, credentials, AHPRA number, and what they're particularly good at.

[Clinician]Relevant to this category only
[Clinician]Relevant to this category only
kw child adolescent psychologist perth (meta)
schema Person — E-E-A-T
Note — Wireframe:
Wireframe: "Relevant clinician profiles for this category; humanise care; build pre-booking connection." Filtered by category, not the full team — seeing three psychiatrists on a psychology page dilutes the "these are your people" effect.
CLN-CAT-06
Referral & access info
P7 · List / utilityReferral & access rows
Getting in
Referral, cost, waiting

GP referral: required for this service. If you're not sure how to get one, we walk you through every situation — it's more straightforward than it looks.

Walk me through getting a referral

Medicare: rebate applies. Gap fee is [X]. [CLIENT TO CONFIRM]

Waiting: currently around [X]. [CLIENT TO CONFIRM] If that's too long, tell us — sometimes there's a cancellation.

kw mental health gp perth · psychologist referral
schema
Changed — referral now a prominent button (per feedback)
Per Michał: the referral action was a weak inline "[link]". Now it's a proper button — "Walk me through getting a referral" → the reusable REF-PATH-01 block — with the sentence above it given its own space rather than buried in a list. Medicare and waiting info sit below as secondary detail. The referral is the thing most people are stuck on, so it gets the button; the rest is reference.
Flag — [CLIENT TO CONFIRM] wait times (per category)
[CLIENT TO CONFIRM] Wait times per category. These differ (psychiatry is usually longest) — so this is a per-page number, not a site-wide one. Vanessa likely holds the current figures.
CLN-CAT-07
Category-level FAQ
P9 · FAQ accordionCategory
Questions people actually ask
FAQ
Do I have to tell my parents?If you're 18 or over — no. Under 18, it's more complicated, and we'll explain exactly what your parents can and can't see before you tell us anything.
What if I don't know what's wrong with me?That's most people. Turning up and saying "something's off and I can't be more specific than that" is a completely valid opening. Working out the specifics is literally the job — it's what they went to university for.
Will I have to take medication?Not with a psychologist — they don't prescribe. If medication comes up, it'd be a conversation with a psychiatrist, and it'd be a conversation, not an instruction.
How long does it take?[CLIENT TO CONFIRM] Depends. We'll be honest with you about it rather than stringing you along.
What if I don't like my psychologist?Say so. You can switch. It's not rude and it's not a failure — fit matters more than people admit.
kw Long-tail question keywords per category — source from keyword sheet
schema FAQPage — high SERP value, rich snippets
Absurdism · Clinic 2/3.
Absurdism · Clinic 2/3. "It's what they went to university for" — light, but it does real work: it relieves the reader of the obligation to arrive articulate. The fear isn't the appointment, it's not having the words. This tells them the words are the clinician's job, not theirs.

Wireframe: "5 most common questions for this category; pre-empt objections; SEO long-tail value." These questions are chosen for what young people actually worry about, not what a clinic wants to explain. "Do I have to tell my parents?" is first because for a 15-year-old it is genuinely the first question.
⚠ Clinical / safety — [CLINICAL REVIEW]
[CLINICAL REVIEW] The parental-disclosure answer must be legally precise, not just reassuring. Get this wrong and a young person discloses something on a false understanding of confidentiality. Legal + clinical sign-off.
CLN-CAT-08
Book appointment CTA
P6 · Strip / bannerBooking CTA
Ready when you are

You'll need your GP referral. If you haven't got one yet, start there — no rush.

Book an appointment I need the referral first
Booking goes to Tacklit. Minimum friction, no account needed to look.
Flag — [CHECK]
[CHECK] "Book an appointment" is a command CTA — it breaks the reader's-voice house rule (2.3). But it's also the primary conversion point and the wireframe names it explicitly. Options: keep it (transactional clarity beats voice at the moment of booking), or switch to "I'm ready to book." My recommendation: keep the command here. At the booking step, ambiguity is unkind — the person has decided, and they want the button that obviously books the thing. Voice serves the reader; here the reader is served by plainness.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000
LEVEL 3 · TEMPLATE

Service page

voix.com.au/clinic/services/[category]/[service]
Template — repeats per L3 service. Worked example below: social anxiety therapy, under Youth Psychologist. This is the deepest SEO layer — where the specific clinical keywords convert.
CLN-SVCPAGE-01
Service hero + primary CTA
P1 · HeroService-template
Social anxiety · CBT · Ages 12–24
When people are the hard part

You're not bad at this. It's just much louder in your head than it is out there. Therapy that turns the volume down — at your pace, not a clinic's.

I think this is me
GP referral needed. Medicare rebates apply.
slug /clinic/services/youth-psychologist/social-anxiety-therapy
title Therapist for social anxiety — young people 12–24, Perth | VOIX
meta Evidence-based CBT for social anxiety and social phobia. Youth psychology, South Perth WA. GP referral required.
kw therapist for social anxiety (1,100) · social anxiety disorder treatment (1,100) · cbt for social anxiety (210)
schema MedicalTherapy + MedicalCondition
Note — Wireframe:
Wireframe: "Service name, one-line value proposition, who it is for; highest-intent page — convert immediately." H1 carries zero clinical language. Eyebrow, slug, title, meta and schema carry all of it. This is X1 in its purest form — and it's the page where the tension is sharpest, because it's the highest-intent commercial page on the site.
CLN-SVCPAGE-02
What this service is — plain language
P2 · Centred narrativePlain
What it actually is
What we'd actually do

You'd see a psychologist, regularly, for about an hour at a time. Most of it is talking. Some of it is practising things — small, specific, not thrown-in-at-the-deep-end.

The method is called CBT — cognitive behavioural therapy. It's the most-studied treatment there is for this, and the short version is that it works on the loop between what you think, what you feel, and what you then do about it. It is not someone nodding at you for an hour.

Some clinicians call this social phobia or social anxiety disorder. Same thing.

kw cbt for social anxiety (210) · social phobia treatment
schema MedicalTherapy
Note — Wireframe:
Wireframe: "Demystify the specific clinical service; what happens, what to expect." "It is not someone nodding at you for an hour" — pre-empts the most common misconception about therapy among people who've never had it. The X2 synonym bridge lands in the last line: clinical terms introduced, deflated, moved past.
CLN-SVCPAGE-03
Who it is for
P2 · Centred narrativeWho it is for
Who this is for
Sound familiar?

You rehearse conversations before you have them. You've cancelled things because the getting-there was worse than the thing. Group chats are fine, rooms are not. You've been called shy so many times it's basically your name now.

You're 12 to 24. It's been going on long enough that it's not a phase, and you've probably been managing it by avoiding things — which works, right up until the point where it's shrunk your life.

kw social anxiety symptoms · social anxiety teenager
schema
Note — Wireframe:
Wireframe: "Age, presenting needs — framed as an invitation not clinical criteria; help young people self-select with confidence." Recognition beats criteria. A list of DSM symptoms tells you whether you qualify. A description of rehearsing conversations tells you you've been seen — and that's what makes someone book.
Flag — [CLINICAL REVIEW]
[CLINICAL REVIEW] This is written to maximise recognition, which risks over-identification — plenty of people who rehearse conversations don't have a disorder. Worth Jarek deciding whether a "this doesn't necessarily mean you have a diagnosis" line is needed, or whether that's over-cautious and undercuts the section.
CLN-SVCPAGE-04
What to expect — step by step
P5 · Process / stepsWhat to expect
No surprises
Exactly what happens
  1. GP referral. The script's here if you need it. [link]
  2. Intake call. Ten minutes. We work out who you should see. You don't have to perform anything.
  3. First session. You talk, they listen, nobody makes you do an exercise on day one. You'll leave with a rough sense of the plan.
  4. The work. Weekly-ish, then less often as things get easier. Some homework — small things, in your own life, at your own pace.
  5. Ending. You stop when it's done, not when we say so. Plenty of people come back later for a top-up. That's normal, not a relapse.
schema HowTo
Note — Wireframe:
Wireframe: "GP referral → intake → this specific service; ongoing care; reduce fear of the unknown; honest misrepresentation." Step 5 matters more than it looks. The fear of therapy isn't just starting — it's never being allowed to stop. Naming a normal ending, and a normal return, defuses it.
CLN-SVCPAGE-05
Meet the clinician(s) for this service
P4 · Card gridProfile cards
Who you'd see
The people who do this specific thing
[Clinician]Specialises in this service. Photo, AHPRA no., what they're into.
schema Person — E-E-A-T, specialty markup
Note — Filtered to this service specifically.
Filtered to this service specifically. Wireframe: "build pre-appointment connection." On the highest-intent page, seeing the actual face of the actual person is worth more than any amount of reassurance copy.
CLN-SVCPAGE-06
Referral & Medicare info
P7 · List / utilityReferral & Medicare
Referral and cost

GP referral required. Medicare rebate applies. Gap fee: [X] per session. Private health: [CLIENT TO CONFIRM]. NDIS: [CLIENT TO CONFIRM].

kw medicare mental health rebate · psychologist gap fee perth
Flag — [CLIENT TO CONFIRM]
[CLIENT TO CONFIRM] Per-service fee. Repeated at L3 because a visitor may land here directly from search and never see the L2 fees page.
CLN-SVCPAGE-07
Service-specific FAQ
P9 · FAQ accordionService
FAQ
Will they make me do public speaking?No. Nobody is going to ambush you. Exposure work is gradual, agreed with you first, and you can say no to any of it.
Is social anxiety just shyness?No. Shyness is a personality trait. This is when avoidance starts costing you things you actually wanted.
How long does CBT take?Typically [X] sessions. [CLIENT TO CONFIRM] It's not open-ended and we'll tell you roughly where you are in it.
Do I have to talk about my childhood?Not unless it's relevant. That's a different kind of therapy and a different film. CBT is mostly about now.
kw Question-form long-tail — source per service from keyword sheet
schema FAQPage — rich snippet opportunity
Absurdism · Clinic 3/3.
Absurdism · Clinic 3/3. "A different kind of therapy and a different film" — dismantles the couch-and-childhood cliché that most people's idea of therapy comes from, in eight words. Clinic budget now full.

"Will they make me do public speaking?" goes first because, for social anxiety specifically, it is the actual fear that stops people booking.
CLN-SVCPAGE-08
Book appointment CTA (sticky / repeated)
P6 · Strip / bannerSticky booking CTA
Ready when you are
Book an appointment
Sticky at top and bottom. Primary conversion point.
Flag — [SAME AS CLN-CAT-08]
[SAME AS CLN-CAT-08] Command CTA. Recommend keeping it plain at the booking moment. One decision, applied to both.
⚠ Clinical / safety — [ANTI-DARK-PATTERN — WATCH]
[ANTI-DARK-PATTERN — WATCH] Wireframe specifies sticky and repeated. A sticky CTA that follows you down the page is standard conversion practice — and it sits uncomfortably close to pressure. Recommend: sticky, but it must never animate, pulse, expand, or acquire urgency language. Present and available, not insistent. This is a real design constraint for Christian, not a copy note.
CLN-SVCPAGE-09
Schema markup note (dev)
S1 · SEO content sectionDev/schema note ⚑
// Dev section — not visible to users
Required per L3 page:
· FAQPage schema on the FAQ block (rich snippets)
· MedicalClinic — org-level
· Person — clinician, with AHPRA identifier + specialty
· MedicalTherapy — the service
· MedicalCondition — the condition treated
· BreadcrumbList — Clinic → Services → Category → Service
Note — Wireframe includes this as an explicit section — it's a build…
Wireframe includes this as an explicit section — it's a build instruction, not page content. Carried through verbatim so it doesn't get lost between IA and development.
CLN-SVCPAGE-10
Related services (same category)
P4 · Card gridRelated services
Also worth a look
Anxiety therapySame category
Depression & low moodSame category
[3rd related]Same category
Note — Wireframe:
Wireframe: "2–3 related L3 service cards from same parent category; reduce dead ends; internal SEO linking." Same category only — sending someone from social anxiety to a psychiatry page would be a routing error, not a helpful suggestion.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000
LEVEL 2

Appointment booking

voix.com.au/clinic/book
Tacklit integration. Almost no VOIX copy — but the framing around the embed matters more than it looks.
CLN-BOOK-01
Appointment booking system (Tacklit)
P8 · Standard formTacklit iframe (full-page)
⬚ FULL-PAGE iFRAME — Tacklit
No VOIX copy on this page. The entire booking experience is the embedded Tacklit system.
slug /clinic/book
title Book an appointment — VOIX Clinic, South Perth
kwminimal. noindex recommended.
schema
Changed — pure iframe, no content (per feedback)
Per Michał: the booking page is entirely an iframe for the external Tacklit system — no VOIX-authored content, no hero, no copy. This section is now just a placeholder marking that the whole page body is the embed. Christian: full-width iframe, VOIX global nav + crisis footer around it, nothing in between.
⚠ Privacy — sits with VOIX + Tacklit, not the agency
[PRIVACY] Tacklit is a third-party clinical booking system handling health information. Data flow, consent wording, and Privacy Act 1988 compliance sit with VOIX and Tacklit — not the agency. The privacy notice at point of booking must be VOIX-approved. Because it's an iframe, the sensitive data stays inside Tacklit and never touches Webflow — which is the correct architecture.
GLB-CRISIS
Crisis resources (footer — global)
C3 · Crisis stripGlobal slim
LOCKED
If you need help right now
Lifeline 13 11 14 · Kids Helpline 1800 55 1800 · Beyond Blue 1300 22 4636 · 13YARN 13 92 76 · Emergency 000

Where this needs you

Five pages, 41 sections. Structure follows the Figma export. Below: the decisions that need you, in order of how much they cost to change later.

1. The naming decision — settle this first

CLN-HOME-03 / CLN-SVC-02 — "Child & Youth Psychiatrist." The service name contains "child," which the child rule bans from visible copy. But it's the clinical service name and the SEO term. Three options:

  • (a) Keep it. It's a proper noun naming a medical specialty, not an address term.
  • (b) "Youth Psychiatrist" visibly; "child psychiatrist" in slug/meta only. ← my recommendation
  • (c) "Psychiatry (12–24)".

This cascades into L2 URLs, nav, breadcrumbs, and schema. Cheap now, expensive after Christian designs the nav.

2. Blocking — cannot ship without

  • Real fee numbers CLN-SVC-04, CLN-CAT-06, CLN-SVCPAGE-06. "Fees vary, contact us" is a dark pattern and the brand can't survive it. Publishing actual gap fees would be genuinely unusual in private psychiatry — and is exactly what VOIX claims to stand for.
  • The GP referral script CLN-SVC-03. Mental Health Treatment Plan vs. direct psychiatric referral are different pathways. Get the wording wrong and people attend a GP appointment that achieves nothing.
  • Full L3 service list CLN-CAT-03. Determines how many pages exist. Drives build scope.
  • Wait times, per category CLN-CAT-06. Different for psychiatry vs psychology.
  • Testimonials CLN-HOME-11 — do any consented ones exist?

3. Jarek writes this himself

CLN-HOME-07 — his personal introduction. It's the one section that can't be ghostwritten convincingly. The page promises you'll be treated as a person by a person; if the founder's own intro reads as agency copy, that promise breaks on the page where it's made. Suggest he writes it rough and we clean it without flattening it.

4. Clinical / legal sign-off

  • CLN-HOME-10 — under-18 consent and parental access. The hardest paragraph on the site.
  • CLN-CAT-07 — "Do I have to tell my parents?" Must be legally precise, not just reassuring.
  • CLN-HOME-09 — my plain-English gloss of the ICF. Is it clinically defensible?
  • CLN-HOME-05 — "We're not trying to fix you." Right for the brand; could read as dismissive of treatment.
  • CLN-HOME-11 — young-person testimonials. Recommend: don't. Parents and GPs only.
  • CLN-BOOK-01 — Tacklit data handling.

5. Calls I made — push back if you disagree

  • Absurdism: 3 of 3 spent. The last one is CLN-HOME-09 "the bit where we explain the framework." Studio now gets none. That's a problem — Studio is the vivid, playful space and it's arriving with an empty budget. Options: free one up by cutting SHR-ABT-03 or SHR-CONT-01, or raise the site-wide cap. Worth deciding before Studio.
  • "Book an appointment" stays a command CTA CLN-CAT-08, CLN-SVCPAGE-08. Breaks the reader's-voice rule deliberately. At the booking moment, plainness serves the reader better than voice does.
  • Sticky CTA is permitted but must never animate or pulse. CLN-SVCPAGE-08 — real design constraint for Christian.
  • "Studio isn't therapy" now appears 4× across Shared and Clinic. All instances must be reviewed as one set, not individually.